Outreach New Media works with businesses and non-profit groups of all kinds to get their brand and message out through the various new media outlets and venues. "It's no longer about simply sending out a press release to your local paper and expecting results," Alex Murashko said. "Those days are over."
Online PR News – 02-December-2009 – – Orange County, Calif. — For social media manager Alex Murashko, Web sites like Twitter and Facebook are about more than sharing things such as what you had for lunch or all-things mundane. Getting social on the Web, when used properly, could mean a boost in the local economy, Murashko said.
Murashko launched Outreach New Media earlier this year with the intent of helping businesses not only survive, but thrive during these tough economic times. His main goal is to show others that marketing a service or business is no longer about simply running an ad in the Pennysaver. "The smart thing to do is spend some of those advertising dollars on social media," he said. "The correct use of social media sites can create a buzz for your business that can turn into increased revenue."
"If you are spending 'x' amount of dollars on print, radio, or TV advertising, it's time to consider putting some of that money into social media," Murashko said. "Even if you are not spending any money at all on advertising and just relying on word-of-mouth, I have news for you: word-of-mouth these days means being on Twitter and Facebook … at least for starters."
Murashko was recently able to refer a couple vacationing in the Orange County city of San Clemente to the "Pier Shack & Grill" by responding to their message on Twitter. The husband’s "tweet" stated that they were looking for an affordable place to eat in town. Murashko "tweeted" the recommendation. The next day, the couple tweeted a beautiful photo (TwitPic) of the snack shop located at the end of the pier with the message, "Thanks for the tip. We really enjoyed the fish and chips."
Outreach New Media works with businesses and non-profit groups of all kinds to get their brand and message out through the various new media outlets and venues. "It's no longer about simply sending out a press release to your local paper and expecting results," Murashko said. "Those days are over."
"I’ve read an article from a prominent business publication that said social media will be the bridge out of the current recession. I believe that this assessment is not too far off. Social media will certainly play a large part in making the difference for many businesses trying to make it in this tough climate," he said.
Murashko is a former Los Angeles Times community news reporter and Press-Enterprise Riverside education reporter. He worked for seven years writing advertising copy for an online shopping site. Murashko has been helping others get their message out for more than 16 years.
Web site: OutreachNewMedia.com Twitter: @OutreachNuMedia