Paint Color Specialist Uses Home Staging Services to Grow Business

Staging Diva, Debra Gould, shares a story about how a paint color specialist was able to grow her business by offering home staging services.

Online PR News – 04-May-2011 – – Staging Diva, Debra Gould, loves hearing from Graduates of her program like Pamela Sholty of Fresno, California, who have left behind jobs they despised to reinvent themselves as home stagers.

Sholty is known locally, as “The Color Coach of the Central Valley.” She’d always considered color and design to be her first loves but she hasn’t always managed to earn a living from her passion.

Gould explains, “Pamela spent some time immersed in color application and home renovation for several years but she put design on the back burner when she started what would become a 20 year career as an insurance underwriter.”

Sholty knew she’d return to design eventually and after she’d had enough of the insurance industry, she started learning about skin care and image consulting. According to Gould, “Next, she renewed her training as a paint color specialist bringing her back to her passion and the world of interior redesign. She chose to round out her design and color selection services by adding real estate staging to her clients and in order to do that, she signed up for the Staging Diva Home Staging Business Training Program.”

Sholty remarks, “I wanted to find the very best training so I selected Staging Diva as the jumping off point in my staging education. The training with Debra helped me pull all of my design work together to offer my clients the best in staging, re-design and paint color selection for every stage of their lives.”

About the home staging training she received from Debra Gould, she states, “The Staging Diva Program provided many professional tools that I was able to use to develop both the business side of The Color Coach as well as the staging and design side of my business; everything from marketing ideas to business forms that I could adapt for my own personal needs. I especially appreciated the encouragement to be confident in my talents and skills and to charge fees accordingly.”

About Staging Diva

The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm and has trained over 4000 home stagers to start and grow their own businesses.

Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.


Debra Gould, The Staging Diva
Six Elements Inc.