Award winning photographer and art director team band together to fill a void in the stock photography market with weestock, a stock photography agency specializing in images of children.
Online PR News – 01-December-2009 – – Newport Beach, Ca—it is no secret that in these hard economic times people are getting creative about how to approach their 'post bull-market' lives. In Newport Beach, seasoned commercial photographer Zee Wendell and award winning art director Tara D’Ambrosia are mixing it up with weestock images, a children’s stock photography agency. “We saw a gap in the market and are committed to filling it with weestock, says Zee Wendell whose assignment work includes projects for Nike, Target and Nordstrom. “Right now there is no other stock photography agency that specializes in children’s photography. Most of what exists out there from general stock agencies is very generic and 'safe.' We offer our clients a more focused, creative and stylized collection of images that they can use for a broad range of possibilities.”
In the past two years the commercial photography market has seen a steep decline in assignment work. As marketers continue to tighten their advertising and marketing belts, commercial photographers are responding by repackaging their talents. “We make a formidable team,” says weestock partner Tara D’Ambrosia, who is known for her photo art direction work for Target, Nieman Marcus, Macy’s, Quiksilver and Victoria’s Secret. “Both Zee and I have experience creating national branding campaigns for a variety of clients. If a creative department doesn’t have the budget for an assignment photoshoot they can look to weestock to find something conceptual. "Essentially when someone buys an image from weestock, they are buying a well thought out concept created and designed by an experienced photographer and art director team. There is nothing generic or blasé about it.”
Wendell and D’Ambrosia launched www.weestockimages.com last month. They are currently recruiting high profile commercial children’s photographers to the roster. “Our vision is to create the largest children’s stock agency in the industry,” says Wendell. “We have a lot of enthusiasm from both photographers and the creative community; weestock is definitely filling a need.”