Serenata Chocolates has, as one of the first retailers in the UK hooked up with social media in and as such is becoming one of the first applications of this sort in the UK.
Online PR News – 01-December-2009 – – Serenata predict that its link-up with Facebook® Connect will make it easier and more simulative for Serenata customers to make selection between its considerable options of milk, white and dark chocolate delicacies.
The Facebook Connect integration allows users to log in to Serenata Chocolate's webshop using their Facebook accounts.
Serenata customers can then invite their Facebook contacts to chat about the selection of the various goods and request them to leave commentary on their Facebook Wall.
Peter Ahl, Managing Director of Serenata Chocolates, said: “Facebook is a emergent worldwide happening and we are delighted to become one of the first UK retail sites to put together with Facebook Connect.”
“Facebook users will be able to connect to our website with their Facebook credentials. They can for example invite their friends what they think of certain products and spread information concerning what we can offer. In effect, Facebook users will be capable to bring their friends buying with them to our site.”
A rising amount of companies and social networking sites in the US have already adopted the strength of Facebook Connect, and implementation is continuing to grow in a variety of areas as well as ecommerce.
Facebook Connect features seamless, one-click authentication, Facebook friend account linking and distribution back into a user’s Facebook stream. Users do not have to create a separate account for every Facebook Connect website but can use their log in details for each site.
Using Facebook Connect for certification has been proved to dramatically increase exposure to its third-party websites.
London-based Serenata is an private online chocolate delivery retailer, delivering chocolate gifts across the capital and the rest of the UK. The online delivery firm also has two sister websites specializing in online wine and flower delivery SerenataWines.com and SerenataFlowers.com
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