ADA Venture Helps Prioritize Oral Health for Dental Patients

ADA Intelligent Dental Marketing has finalized an affordable, internet-based case acceptance tool called Treatment PRO

Online PR News – 12-May-2009 – – SALT LAKE CITY, May 8th, 2009 – , the joint venture between ADA Business Enterprises, Inc., a wholly-owned subsidiary of the American Dental Association, and Intelligent Dental Marketing, has finalized its internet-based case acceptance tool called Treatment PRO.

Treatment PRO contains over 200 videos and documents that can be used in internet-enabled operatories, in the front office or at a patient’s home, work or mobile device with highly customized email video playlists and documents. These video playlists and documents can be entirely branded to the dental practice and customized to the individual patient and are available in English or Spanish.

“Treatment PRO helps address the main reasons for unscheduled treatment: confusion, forgetfulness and procrastination. The documents and video playlists reinforce my treatment, explain it to other decision-makers not present for the exam and constantly remind and market my treatment to the patient, keeping oral health in front of other priorities competing for their limited dollars,” says Dr Rob Thorup, President of ADA Intelligent Dental Marketing and co-creator of Treatment PRO.

If the patient cannot find a solution that conveniently fits into their budget, they will be less likely to accept treatment. For this reason, Treatment PRO has partnered with CareCredit, the number one provider of health care payment plans, to assist treatment coordinators in making needed dental care fit in any budget and therefore possible. Monthly payment options and video clip explanations of how and when to use No Interest and Low Interest Payment Options are embedded in the system.

“At $99 per month, with absolutely no upfront fee, Treatment PRO is hands-down the most affordable case acceptance and case presentation tool,” says Trent Staggs, Director of Treatment PRO. “We understand the need dentists have to educate patients on a daily basis. Treatment PRO provides this with the highest quality 3D animation and video content, in ‘patient-speak.’ This product goes much further than just patient education. Treatment PRO’s custom documents and email video playlists constantly market treatment in a way that has previously not been possible.”

Current ADA Intelligent Dental Marketing offerings include logo and identity development, web-site development, and internal and external marketing solutions to help improve new patient flow and profitability within dental practices.

For more information about Treatment PRO, visit or call toll-free at (888) 204-0442.

For more information about ADA Intelligent Dental Marketing, visit or call toll-free at (877) 942-8855.

About ADA Intelligent Dental Marketing
ADA Intelligent Dental Marketing offers a comprehensive suite of marketing products and services for dental practices. ADA Intelligent Dental Marketing is engaged in developing and deploying innovative marketing solutions that can dramatically improve new patient-flow, case acceptance, profitability and brand awareness for the dental practices it serves. The products and services include direct mail, Website development, logo and identity development, and the TreatmentPRO case presentation system, as well as a number of other marketing solutions. For more information, visit :