Sunrise walk up Lion's Head to raise funds for the elderly
Online PR News – 30-November-2009 – – Donate an Hour, a website that seeks to foster supportive collaboration for social change, has been running for several weeks now. This initiative aims to mobilise individuals and businesses to donate a billable hour's equivalent to a worthy cause once a year.
This year, the recipient of this funding will be Huis Luckoff in Rosebank, Cape Town. Huis Luckhoff is a care home for the aged and whilst the home is partially subsidised by the Western Cape Government Department of Social Services, there are significant shortfalls. Donate an Hour is looking to raise R500,000 to cover the home's debts and for much-needed repairs and upgrades to the facilities.
"The online campaign has been off to quite a slow start," says Christine da Silva of Donate an Hour. "While we've had a few donations, for which we're very grateful, we had hoped for a much greater response from the online community. We're optimistic that the campaign will gain momentum soon."
In order to kick the fund-raising up a notch and to build some awareness around the campaign, Donate an Hour has organised a sunrise hike up Lion's Head in Cape Town on Thursday 3rd December 2009. Walkers should meet on Signal Hill Road, at the base of Forestry Road 15 minutes prior to the start at 06h00. An optional donation of R25 is requested, and all proceeds will go towards ensuring that the all of the residents at Huis Luckhoff are able to enjoy a delicious Christmas lunch.
"This is one of Cape Town's must-do hikes," says Christine. "It's an easy hike suitable even for those with a moderate level of fitness. It also offers some of the most spectacular views of the city bowl and Atlantic seaboard which is an added payoff once you get to the top! With summer fast making its appearance in Cape Town, what better way to start your day?"
Anyone who's keen to do the walk, or who would like to make a donation is invited to visit the Donate an Hour fan page on Facebook for more details about how to do so. Donate an Hour's banking details are also available on their website. Make a difference this year; pledge, donate to the cause and invite others to do the same.