Daydream Announce Major Updates to FocusOPEN Digital Asset Manager

Daydream, leading European Enterprise Open Source Digital Asset Management (DAM) specialists, have released a significant revision to their FocusOPEN Digital Asset Manager platform and simultaneously announced a 60% increase in customer acquisitions since December 2008.

Online PR News – 30-November-2009 – – MAJOR UPDATES TO Digital Asset Management PLATFORM
The FocusOPEN Digital Asset Management platform has changed significantly since its first release in 1998 and the latest version now includes some upgrades that challenge the idea that open source DAM solutions cannot compete with their closed sourced counterparts in the Enterprise Digital Asset Management solution market. The latest edition include a full overhaul of the facilities for organizations operating multiple brands and sub-brands as well as enterprise application integration features that will allow enterprises to leverage Brand Asset Management and Marketing Resource Management technology across their digital media supply chains. These upgrades come just one month after the release of two new Open Studio extensions for Email marketing and Merchandise fulfilment.

"We have listened closely to the needs of our core corporate user base and FocusOPEN Digital Asset Manager now includes comprehensive support for multi-brand enterprises that may be composed of more than one primary business unit as well as subsidiaries. The economic climate has required many businesses to cut costs and consolidate marketing operations. Advanced Digital Asset Management systems like FocusOPEN enable our clients to do this without compromising their marketing objectives or flexibility in terms of operating multiple brands across a single shared DAM facility. " explains Ralph Windsor, Managing Director of Daydream.

"Clients now expect their DAM solutions to seamlessly integrate with multiple applications across the business. We have seen this trend developing for a number of years and the latest release of FocusOPEN assimilates the knowledge and expertise we have accumulated across different implementations into the core FocusOPEN solution".

Daydream also announced a 60% increase in new customer acquisitions over the last 12 months with most new customers signing up for replacement Digital Asset Management solutions to replace legacy technologies.

"Daydream has increased new customer acquisitions by 60% while continuing to provide the same high quality support and maintenance services that our clients have come to expect."

Windsor continues: "We remain committed to the open source approach to supplying software and firmly believe that it offers the most equitable arrangement for both vendor and client in large scale implementations such as those we are involved in. Our relationships with clients are built on mutual trust and building long-term value. I don’t see how that can be achieved with a closed source software distribution model in an enterprise context. For the client it’s a massive risk to buy into a technology which is not open and transparent in the way that FocusOPEN is."

Windsor concludes by saying: "Given the developments in the DAM and ECM market over the last few years, we’re seeing more clients keen to be able to protect themselves from the risk of a vendor ceasing to support their existing solution. Our 60% increase in customer acquisitions and the fact that many are replacement solutions rather than new implementations speaks for itself and I look forward to Daydream trailblazing for the Open Source Enterprise DAM market in 2010 and beyond."

About Daydream
Established in 1995, Daydream is the leading European vendor of Enterprise Open Source Digital Asset Management and Marketing Resource Management systems. Over the last 11 years, their FocusOPEN Digital Asset Manager platform has been implemented by over 40 global organisations including Major League Baseball, WS Atkins, BNP Paribas and Adecco. For more information, visit Daydream at or contact Find out more about FocusOPEN at or

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