Newly commercially launched Linkcrafter.com is a nimble marketing utility that bypasses Internet gatekeepers and directly reaches customers
Online PR News – 25-November-2009 – – Begun first as a courtesy for friends, then as an asset for clients, the newly commercially launched Linkcrafter.com is becoming a game-changing marketing innovation.
Linkcrafter is poised to revolutionize small business marketing by redefining the role of business and accomplishing the near impossible: allowing businesses to effectively market their products and services without spending money on advertising or wasting time on fruitless networking.
Linkcrafter offers the power of Yahoo Answers, but for a critical business purpose: to engage consumers and capture business opportunities by answering consumers’ questions.
Especially in today’s difficult economy, Linkcrafter can be a major boon for small business owners struggling to attract clients, but who don’t have the capital to invest in advertising or time to spend on countless networking websites, clubs and events.
LINKCRAFTER ENABLES SMALL BUSINESS OWNERS TO BYPASS THE INTERNET GATEKEEPERS
“Ninety percent of all Internet traffic goes to only 5% of all Websites. A business’ success isn’t about the owner’s talents or how smart the marketing plan is. It’s about paying exorbitant amounts – in the form of sponsored links and ad words – to the Internet gatekeepers, which often prevent small businesses from reaching customers directly. We wanted to help, and today, Linkcrafter is the fastest, easiest and most reliable method for small businesses to get noticed and develop relationships that will generate more business – without spending money on advertising,” said Linkcrafter CEO and founder Mawuna R. Koutonin.
HOW LINKCRAFTER WORKS
Linkcrafter’s foundation is a website open to consumers at-large. It encourages people to post questions, needs or requests. This public portal is solution-feed.com.
Once a customer’s question is received, Linkcrafter’s proprietary application searches the site’s network of registered experts and routes the question to the small business professional most knowledgeable about the topic.
It is an incredible lead-generating machine because the vast majority of questions involve purchase decision or service needs. The registered network of experts and small businesses are motivated to respond quickly and thoroughly because they may mention their products or services in their answers. In addition, Linkcrafter puts an advertisement for their business adjacent to the answer.
Look at Google. Advertisers pay a lot of money to appear next to relevant questions. With Linkcrafter, each expert and professional act as a mini-Google: they receive questions relevant to their business area and expertise, they answer the questions, and their ad appears in or next to their answers.
The main benefit of Linkcrafter is the shift from chasing customers to customers coming to your business, because consumers first approach the business with their questions and needs.
“This idea has the power to transform the more than $600 billion advertising industry. We called it IRaaS™ (Information and Recommendation as a Service)," Koutonin said.
WHO LINKCRAFTER CAN HELP
Linkcrafter has the power to help any business seeking new business leads without spending prohibitively on advertising or networking. Industries for which Linkcrafter will be particularly valuable include:
• Financial advisers
• Legal Services
• Health, homeotherapy and weight-loss
• Food and Beverage
• Management and marketing
• Consumer electronics
• Relationships and Romance
One-Year FREE Membership to First 150 Small Business Owners to Register at Linkcrafter.com
Linkcrafter was founded in 2007 based on a personal life experience of the founder in Africa. a link to Mawuna’s inspirational story and his blog may be found at Linkcrafter.com.
Mawuna R. Koutonin, CEO and founder of Linkcrafter
Phone: +33 6 28 06 79 20 (Paris, France region – GMT +2)