Mahindra Navistar bags top honor at APOLLO Tyres - CV Magazine Awards 2011

• Mahindra Navistar MN25 bags the prestigious ‘ CV of the year’ award
• MN25 also wins ‘HCV Truck of the Year (Rigid)’ award

Online PR News – 20-April-2011 – – Apr 13, 2011 – Mumbai: At the Auto Expo 2010 Mahindra Navistar boldly announced the coming of outperformance in Indian transport with its MN25, MN31, MN25 Tipper and MN40 variants. Now, merely a year since the MN25 made an appearance in India, but the fame and recognition are already rolling in. Mahindra Navistar’s MN 25 now basks in the glory of two coveted awards under its belt. Winning the ‘CV of the year’ as well as the ‘ HCV Truck of the Year (Rigid)’ at the APOLLO Tyres – CV Magazine Awards 2011.

The prestigious APOLLO Tyres – CV Magazine Awards are the definitive benchmark for excellence in commercial vehicles in India. The award was received by Mr. Nalin Mehta, MD, Mahindra Navistar Automotives Ltd. in the presence of Dr. Pawan Goenka, President, AFS, Mahindra & Mahindra and others from the management team of Mahindra Navistar Automotives Ltd. The award ceremony was validated with the presence of CV industry luminaries like Mr. Prakash Telang, MD of TATA Motors; Mr. R Seshasayee, Executive Vice Chairman of Ashok Leyland; Mr. Anirudh Bhuwalka, MD & CEO of AMW Motors; Mr. Sudhir Mehta, MD of MAN FORCE Trucks; Mr. Ashutosh Khosla, ED, Piaggio Vehicles along with Satish Sharma, Chief – India Operations, Apollo Tyres; Mr. Hoshang Billimoria, CEO, Next Gen Publishing and Mr. Sridhar Chari, Editor, CV Magazine.

Speaking on the achievement Dr Pawan Goenka, President, AFS, Mahindra & Mahindra said “This is a moment of great pride for us as it is a testimony of our efforts to revolutionize the Indian trucking industry. Over the last 3 years the company has toiled hard to create a world class - made in India, M&HCV product range, state of the art dealership network, highly advanced manufacturing facility at Chakan, on time and efficient service network, and building a strong commercial vehicle brand. Receiving this recognition in such short time span speaks volumes of the commitment which the company has put in to further the cause of Indian trucking industry.”

Mr. Nalin Mehta, CEO, Mahindra Navistar Automotives Ltd. further said, “During the unveiling, we had promised that ‘OK will no longer be OK’ and we will revolutionize Indian trucking by challenging the norms and outperform. By winning these prestigious awards we have once again outperformed. Our benchmarks have now been raised higher. The company is working towards its goal of becoming the most trusted CV player”
Mahindra Navistar is currently in the process of ramping up its dealer network in view of the increased demand of its products. The company will be setting up over 100 additional dealerships by 2012.

About Mahindra Navistar Automotives Ltd. (MNAL)

In 2005, Mahindra & Mahindra Ltd. and International Truck and Engine Corporation - the operating company of Navistar - entered into a JV to manufacture light, medium and heavy commercial vehicles for India as well as global markets. The joint venture is in the process of addressing every segment of the commercial vehicle market from 3.5 tonne GVW to 49 tonne GVW with variants of passenger transport, cargo and specialized load applications. Mahindra Navistar aims to expand its product line over the next two years to emerge as a full range commercial vehicle player.
The new HCV product range has been engineered to meet Indian requirements with technological expertise from Navistar with the underlying philosophy of ‘Made in India, Made for India and Made with 175 years of international trucking expertise’. The new range of medium and heavy commercial vehicles is being manufactured at a new green field plant at Chakan, near Pune. The plant, which spans over 700 acres, has been set up with investments of over Rs.4000 crores and is producing other M&M products as well. This will help MNAL leverage the benefits of synergies of an integrated manufacturing facility.

About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

For further information, please contact:

Ms. Roma Balwani
Senior Vice President – Group Corporate Communications
Mahindra & Mahindra Ltd.
Mumbai, India
Phone: (+91-22) 2490 1441

For any product/ sales/ marketing related queries, please contact:

Mr. Rajeev Malik
GM - Marketing
Mahindra Navistar Automotive Ltd
Mumbai, India
Tel: +91-22-24905887
Dir: +91-22-24931443
Fax: +91-22-24951702