IT and technology companies continue to launch appointment setting campaigns
Online PR News – 08-May-2009 – – May 8, 2009 – Winchester, VA. Leading IT companies continue to push appointment setting programs to boost sales even in this slow economy. InteliTarget, a premier provider of appointment setting (http://www.intelitarget.com/services/appointment-setting.html) and prospect development and nurturing initiatives has signed its fifth consecutive agreement to set highly qualified appointments with 'C' level individuals in Federal, State – Local – Education (SLED), Healthcare and Commercial markets.
“We are seeing an increase in our appointment setting business”, reports Joe Smith, President of InteliTarget. “Over the past 12 years high-level appointment setting, prospect development and lead nurturing initiatives have become the backbone of InteliTarget’s business and we are seeing a small up tick in this business. Top companies are continuing to seek new business”, he added.
The new agreement, expands the original market focus for InteliTarget’s customer, a leading IT Solutions provider. InteliTarget’s highly proactive approach has contributed significantly to building a robust pipeline of qualified prospects for the IT firm.
The client has utilized many of InteliTarget’s services such as database building, 'nurturing' campaigns and event optimization… with a significant focus on appointment setting for a field staff of several dozen account executives trained to provide a high level of service.
Over the life of the program this partner has forecast more than $6.5M in potential revenue from InteliTarget’s appointment setting efforts. The 'differentiator,' according to this major solutions provider, is InteliTarget’s closed loop process, which begins before InteliTarget makes the first appointment setting call. The process continues beyond setting the appointment to a phase where InteliTarget and the client collaborate on nurturing the lead to move it through the sales pipeline.
InteliTarget’s renewal rates climb as they continue to refine processes, collaborate with partners and proactively look for opportunities to bring the best practices in the industry to every appointment setting, lead generation, lead nurturing, and Value Added Reseller (VAR) marketing program. The proven approach helped move this provider’s focus from a pure 'Federal' play to a SLED appointment setting focus, which accounted for incremental forecasted revenues of $2.1M over the eighteen months. The maturity and experience of the InteliTarget team has been instrumental in shortened sales cycles, additional sales and increased collaboration within the sales and marketing organizations.
InteliTarget, has provided custom sales lead generation solutions to help their clients drive sales since 1997. As an outsourced inside-sales partner, InteliTarget provides appointment setting, prospect development, lead generation, lead nurturing, Value Added Reseller marketing programs, and database services to a wide variety of clients. InteliTarget works with Fortune 500 clients as well as mid-market and start-up organizations. For more information visit http://www.intelitarget.com or call 540.409.4800.