Leveraging Business Through Search Engine Optimization

A leading Manhattan Internet marketing firm discusses the basics of search engine optimization and why it is so important to growing a small business.

Online PR News – 24-November-2009 – New York, New York – According to Peter Crisafi, Vice President of dzine it, Inc., a well-known New York Search Engine Optimization SEO firm with a roster of clients that spans the globe, small businesses that are looking to compete in today’s cut-throat online environment are learning that SEO is the most cost-effective way to market their company and the products and services it offers.

“Search engine optimization is an important marketing strategy that can bring long-term success to small businesses,” says Crisafi. “Choosing a reputable and trusted firm with experience in website development and SEO services makes all the difference when venturing into the world on online marketing.”

Crisafi says that a good Internet marketing firm is necessary to reap the benefits of search engine optimization and that website owners can’t just wing it when it comes to SEO.

“A quality website development firm with SEO know-how will have a team of experts who know the ins and outs of content creation, link building, and social media marketing,” says Crisafi. “When shopping for an optimization firm, businesses should not be afraid to ask is the firm is familiar with the latest trends in organic search engine optimization and the development online traffic for both new and existing businesses.”

According to Crisafi, a typical search engine optimization strategy should include keyword research, keyword placement and density checks, content development, competition analysis, “meta,” “title,” “description,” and “header” tag integration, inbound link development, campaign tracking, and reporting.

“If handled properly, by a knowledgeable Internet marketing firm, a search engine optimization plan will ultimately increase targeted traffic, increase a company’s market share, gain valuable leads, and increase sales through better conversation rates,” says Crisafi. “A proper, long-term search engine optimization and online marketing plan can make a world of difference for small businesses that have an online presence.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2009 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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