The latest visiongain report, Quad-Play and Service Bundling Strategy, Market Analysis & Forecasts 2009 provides an in depth assessment of the multi-play market.
Online PR News – 24-November-2009 – – Quad play and the idea of service bundling have existed for a few years now. There have been a number of companies trying to initiate the concept, such as the likes of Virgin Media and France Telecom. But how successfully have these original pioneers been in promoting quad play to consumers? Do these companies still place as much focus on the concept as they did when they first launched them in terms of marketing and promotion? Or have these companies neglected their quad play ambitions to focus on other goals? This report will tell you.
Nevertheless, quad play is still a relatively new concept for many service providers around the world. Consequently a variety of new quad play and triple play services are emerging, whilst others weigh up the pros and cons of entering this market. What will be the most appropriate and successful regions to offer bundled services?
Service providers must take careful consideration when deciding whether or not to expand their service portfolio. With the appropriate setup, price structures and marketing in place, bundling services can prove to be successful in a number of ways. However during a period of economic difficulty in many regions around the world, which service providers can even consider establishing new services? How will the credit crunch affect triple play and quad play uptake around the world?
Subscribers can benefit from the added convenience bundled services provide as they no longer need to purchase services from multiple operators. Providers are also able to benefit from new market opportunities as an outcome of offering multi play services. The bundle market is set to expand in the future with companies looking to increase its service portfolio as operators increasingly look to provide customers fully converged solutions. Taking the appropriate action at an early stage will ensure you are part of the new and developing markets.
The latest visiongain report, Quad-Play and Service Bundling Strategy, Market Analysis & Forecasts 2009 provides an in depth assessment of the multi-play market. The report provides comprehensive case studies of the major participants and regions around the world, with particular focus on the European, US and Asia-Pacific markets. What does the future hold for these regions? Which region should you be focusing your attention towards? Where does your company fit in? The report provides valuable information for telcos, cable companies, mobile operators, satellite DTH providers and financial services amongst others, in where they should be focusing their attention.
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