Jokers' Masquerade is thrilled to announce their Experian Hitwise Top 10 Award for retail in 2010.

The Experian Hitwise UK Top 10 Awards celebrate the most successful UK websites and is based on the market share of UK visits that a website has received throughout 2010.

Online PR News – 14-April-2011 – – This award highlights Jokers' Masquerade's continued growth and dominance in the online retail industry. It has been ranked number 6 in the Experian Hitwise Shopping and Classifieds 'Toys and Hobbies' industry (where all online fancy dress retailers are included), and number 1 fancy dress retailer based on market share of visits among all United Kingdom websites. Jokers' Masquerade, already a recognised brand name, has now triumphed over companies such as The Disney Store and Build A Bear and are hot on the heels of Firebox and I Want One of Those in terms of online visits and market share within the same retail sector.

As Experian Hitwise reports on the anonymous online usage and search behaviour of more than 8 million UK internet users, the largest online sample of its kind, this unique, unbiased Awards programme recognises excellence in online performance through public popularity and thus further demonstrates Jokers' Masquerade's rising prominence within the UK market.

Jokers' Masquerade will celebrate their 10th anniversary in business in September 2011 and have already achieved many accolades along the way. They were one of the first online retailers to introduce fancy dress costumes and accessories to the UK market and have pioneered the fancy dress industry through cutting edge technology and company core values. No orders can be placed unless stock is readily available; their portfolio remains one of the widest ranging in the UK; their customer services team are efficient and helpful and their delivery handling continues to exceed expectations - 100% of all orders received are shipped on the same day of receipt.

At the same time, Jokers' Masquerade have award-winning webcams, increasing consumer confidence in online retail; a Eurobest Bronze gaming award and number 1 position for their 'Attack of the Funky Disco Zombies' Halloween viral campaign and even a Guinness World Record for 'The Most Smurfs in One Place at One Time' (2,510 Smurfs incase you are wondering). All this, now teamed with an Experian Hitwise Award, will ensure that Jokers' Masquerade will remain at the forefront of online retail commerce over the ensuing years.

Mark Lewis, Managing Director, says "Jokers' Masquerade has strived for this type of accolade for many years and I am very proud to accept this award on behalf of the company. Jokers' Masquerade are at the leading edge of our industry and there are many online rivals who would seek to emulate our success. This Experian Hitwise Award consolidates our market-leading position and will encourage consumers to continue to make Jokers' Masquerade their number 1 choice for fancy dress and Halloween costumes."