Two Companies, One Blog for Stage and Event Production
04/07/2011

Three years ago, custom theatrical drapery manufacturer Sew What? Inc. established a blog aptly titled “It’s All Sew Biz”. Its goal was to educate its customers on the ins and outs of fabric backdrops, flame retardancy and other issues affecting production designers. Given the enthusiastic response by clients and visitors, Rent What? Inc. has now begun streaming the blog on their home page.

Online PR News – 07-April-2011 – – As part of a major overhaul of its website three years ago, custom theatrical drapery manufacturer Sew What? Inc. established a blog for stage and event production aptly titled “It’s All Sew Biz”. Initially, the blog’s goal was to educate its customers on the ins and outs of fabric backdrops, flame retardancy and other issues affecting production designers. However, judging by the enthusiastic response from clients and visitors it has succeeded in becoming yet another means by which they have differentiated themselves from competitors. Now its sister company, theatrical drapery rental supplier Rent What? Inc. has begun streaming the Sew What? blog on their redesigned home page, in recognition of its customers’ needs and appreciation for the same insights when staging events.

For example, recent blog posts include: a profile on the Rent What? "Industrial Textures" series written by Rent What? partner Megan Duckett, easy installation of traveler track systems by Sew What? general manager Lynda Vaughn, and ideas for backdrop effects, also by Lynda.

Industrial Textures

"It's part of our commitment to provide extreme service," said Ms Duckett. "It's not
enough for us to simply sell or rent our event and stage drapery products. We are here to educate our customers, stimulate their creative thinking and help them achieve the most successful productions possible. Our ideas and experience are part of our inventory!"

According to Ms Duckett, clients have commented that the “It’s All Sew Biz” blog is frequently referenced and useful in their decision-making. Relevant topics include care of fabrics while on the road, industry and company news, creative staging techniques, FAQ’s, and exciting client projects that showcase custom drapery designs, as well as stage curtain products and the companies’ unique capabilities. Various Sew What? and Rent What? staff contribute to the blog, so you get a firsthand glimpse into backstage drapery production.

"We're two companies but we share the same goal: creating textile art," said Ms Duckett. In that respect, she says, one blog serves all.

About Rent What? Inc.
Committed to providing an ultimate experience in both drapery rental products and customer service, Rent What? Inc. is proud to be woman owned and operated by partners Marce Forrester and Megan Duckett. The firm, located in Rancho Dominguez, CA, has set the stage for artists including Beyonce, Janet Jackson, Rob Zombie, My Chemical Romance and Alice In Chains. In addition to its large inventory of Inherently Flame Retardant stage drapes, traveler tracks and portable dressing rooms (Pop-Ups!), the company is widely regarded for its basic pricing schedules, innovative damage waiver policy and fast and friendly service. For information, contact Rent What? Inc. at (310) 639-7000 or visit http://www.rentwhatinc.com.

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