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It’s no news that Chinese sneaker companies have been making a big push to sign NBA players to endorse their shoes. The sport of basketball has grown in popularity and the market is thriving with fans who know and worship the NBA and its players.
Two of the larger Chinese sporting goods brands include Li Ning, and PEAK. Recently, PEAK scored probably one of the biggest, if not THE biggest NBA player signing for a Chinese brand in Hall of Famer Jason Kidd.He'll join Shane Battier and Chuck Hayes as a Peak endorser, and he'll be just the third non-Houston Rockets player. NBA legend Shaquille O'Neal and veteran Damon Jones are the others to sign with a Chinese shoe company.
Seven NBA players had been sponsored by the PEAK TEAM, which includes Ron Artest of Los Angeles Lakers, Jason Kidd of Dallas Mavericks.
Peak was the first Chinese sportswear company to show its commercials courtside at NBA games after signing with the Rockets in 2005.
The company took another giant step forward in spreading its presence in the US by signing an agreement with the NBA in 2007, which allowed its logo to appear at all NBA courts.
Kidd and Shane Battier with Peak,Shaq and Chuck Hayes with Li-ning,Steve Francis and Luis Scola in Anta.More and more Chinese companies, like Peak, have a strong presence in the NBA. Agencies and bosses in the NBA are also more willing to co-operate with China shoe company.

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