New Venture Allows Financial Advisors to Improve Client Retention
03/26/2011

PT Partners implements customer retention system from Volta Communications that earns 18% more repeat business when focused on existing clients.

Online PR News – 26-March-2011 – – FOR IMMEDIATE RELEASE
Paris, France — While most financial advisors admit they don't have as much contact with their clients as they should, they also don't realize the statistical significance. According to an article in Harvard Business Review:

"Every minute you spend with existing clients is worth 500% more than time you devote to acquiring new clients."

"Raising customer retention rates by only 5% increases sales by 25-85%."

Many financial professionals desiring to grow their business pursue marketing to strangers while the facts indicate that time is best focused on contact with existing clients. To that end, PT Partners has implemented a client contact and retention system from Volta Communications.

Volta will contact the advisor's clients by phone once every three months and by personalized direct mail once every 3 months. The phone calls are designed to insure that the advisor knows of any client desires early, knows of opportunities for additional business, and knows of pending life changes. The calls also cement the client relationship with systematic contact and brings the advisor a significant increase in referrals.

“Since we have implemented Volta, we’ve seen higher customer satisfaction scores, an 18% rise in existing client sales.” Said Peter Shultz, head of Customer Support for PT Partners.

Advisors may also supplement the improve-mark program offered by Volta with a monthly email newsletter specifically designed to have the client contact the advisor. The 8 annual contacts using Volta plus the 12 annual email newsletters from Javelin marketing result in 20 "touches" per year.

About PT Partners, SA: (http://ptpartners.fr) PT Partners is a worldwide financial advisory based in Paris, France. Started in 1991 by former VP of BHF Bank, Marc Degaré Panfield, the firm is now expanding it reach outside the European Union and trades on 15 markets globally. PT Partners offers small and large clients a full suite of online trading tools overseen by a top notch team of international trading advisers and customer support.

About Volta Communications: (http://volta.com) Volta provides tracking to measure the success of different scripts by providing the ability in the app to trigger a phone call, based on each script, using Volta’s system. The call then appears in Volta’s queue, routed from the. The metrics within Volta help companies analyze the conversion of each script, ultimately determining the failure or success and final implementation outbound telemarketing scripts. Now, time-starved advisors have no excuse not to keep in regular contact with their clients.

Brice Devereux
Publicity Department
b.devereux@ptpartners.fr
PT Partners, SA.
61 Rue Monceau,
75008 Paris, France
Phone: +33 1 8288 0321
Fax: +33 1 7270 3310
http://www.ptpartners.fr