Just in time for the 2011 Home and Housewares show, I Imagine Studio launched a new e-commerce website for Chicago Metallic, a bakeware company committed to manufacturing high quality, innovative bakeware for professional results
Online PR News – 25-March-2011 – – EVANSTON, IL –
Just in time for the 2011 Home and Housewares show, I Imagine Studio launched a new e-commerce website for Chicago Metallic, a bakeware company committed to manufacturing high quality, innovative bakeware for professional results. The new website design was to complement the company’s efforts to rejuvenate the brand, which included forging of partnerships and packaging redesign.
I Imagine Studio's work on the new website beautifully achieved the goal set before it: to design an interactive and highly engaging website, which would be representative of the Chicago Metallic brand and its commitment to delivering quality bakeware and become a destination for bakers. The website concept was inspired by the idea, developed by I Imagine Studio’s copywriters and strategists, that “serious baking requires serious bakeware” and Chicago Metallic has just the right tools. This concept was carried out throughout the website via engrossing copy that engages with professional bakers and baker enthusiasts alike.
Interactivity and community is the “name of the game” on this website. The Recipe section, developed to engage site visitors with the Chicago Metallic brand, enables visitors to comment on and rate recipes, submit videos and photos as well as send in their own recipes. Additionally, visitors can create their own Recipe Books via the Recipe Box feature, which enables them to collect recipes off the site and supplement them with notes and images. To ensure the site truly establishes a community of bakers, it also features a monthly recipe contest, where recipes submitted by website users are voted on by their peers.
Beyond its interactivity, the new website is a fully functional e-commerce site featuring over 100 SKUs. The purchase process is fast and easy and the shopping cart allows visitors to save items they may want to purchase in the future. To ensure compatibility with Chicago Metallic’s e-commerce systems, Elite and e-Merchant Solution, I Imagine Studio completed integration of the new e-commerce functionality with the existing systems.
Chicago Metallic has been crafting innovative equipment for professionals and serious home bakers for over 100 years. Chicago Metallic is based in Illinois and is a proud member of the Focus Products Group family of brands. The brand is carried by leading retailers including Williams-Sonoma, Macy's, Sur La Table, Bed Bath and Beyond, Amazon, and Gourmet Catalog.
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About I Imagine Studio I Imagine Studio is not your everyday agency. Every day, it strives to make its work - and our world - a little better. I Imagine Studio’s professionals choose to dedicate their creative energy to the well being of individuals and society at large, focusing on companies that are making a positive impact on how we live. They care about their clients because they believe in what they do. They care about what they do because they believe that’s how you begin to make a difference. I Imagine Studio’s clients include Black & Decker, Harmonic Environments, Infiniti, Lifeway Foods, Pee-Wee Herman, Dish Network, George Forman Grill, and Lamin-Art. A full-service, award winning branding and marketing firm, I Imagine Studio has offices in Evanston, Ill. and Santa Monica, Calif. For more information on the agency, visit www.iimaginestudio.com. A full list of I Imagine Studio’s previous awards can be found at http://iimaginestudio.com/why/awards.