Masala Tee launched their e-boutique in India

Masala Tee e boutique, a designer urban clothing store focused on organic tee shirts, opens 24 hours, 7 days a week. Calling people all around the world!

Online PR News – 25-March-2011 – – Delhi, India, March 16th, 2011 – Masala Tee, started by two tea-totaler friends and expats based in India Sheikha Mattar-Jacob from Singapore and Indo-French Noelline Besson, has a wide range of quirky and fun organic tee shirts for women, men and children ( Their designer urban clothing store ( is a perfect blend of colors and culture to give you that right zing. The brand name Masala Tee, a clever play on the quintessential Indian ‘masala tea’, has been brewed, spiced, frothed and sweetened to perfection for the world. The word ‘masala’ (read: a mixture of spices in Hindi language) refers to their diverse background and at the same time it symbolizes something fun, quirky and totally Indian. Masala Tees are ethical, humanitarian, cool, urban and super comfy.

The Masala Tee shirts made from 100 per cent organic cotton is a display of tradition, modernity and urban coolness. The brand uses only sustainable fabrics in bid to be eco-friendly and contribute to the environment. Their women’s tee shirts, the 'Jewel' collection features Warhol-style prints of Bolly-esque vintage Indian women encrusted with jewelry in Swarovski crystals. Their tee shirts for men, the 'Turban' collection features mustached robust men in bold colors embroidered in traditional Zari thread. Their organic kids clothing called the 'Sugarcube' collection features images of cute bejeweled Indian animals.

With affiliations to various charitable organisations, coverage from Indian Vogue and tea-like elements as part of their unique and quirky packaging, Masala Tee has got ethical cool down to a T.Shirt.

Masala Tee's Indian connection has clicked instantly with high-end foreign tourists and fashionistas at large in search of unique, high quality and urban designer tee shirts as gifts/souvenirs. With the launch of their eboutique, a platform is made to make the leap into the international market. At present, they are already selling in concept stores in India and several cities around the world.

A certain percentage of their sales proceeds go towards various NGOs that work for underprivileged children and women. Masala Tee celebrates 'Humani-Tee Week' yearly with color, candor & cheer by organising events and making charity donations. Inspired by images of India- her soul, beauty and color, as well her extremities and vulnerabilities - Masala Tee is committed to building close relationships with the community within which they live.