Charlotte-based digital agency creates digital brand platform for Bojangles' that includes new consumer website, a microsite and a mobile site for smartphone and tablet users.
Online PR News – 25-March-2011 – – Studiobanks, a digital agency specializing in online marketing and web development, recently launched a new digital brand platform for Charlotte-based Bojangles’. Designed to bring Bojangles’ distinctive personality to life online, the platform includes a new consumer website (Bojangles.com), a microsite for Bojangles’ news (Newsroom.bojangles.com), and a mobile site for smartphone and tablet users (M.bojangles.com).
Studiobanks partnered with BooneOakley, Bojangles’ advertising agency, to ensure a cohesive brand experience that matches its award-winning campaign, “It’s Bo Time!” The websites are highly-functional and engaging, allowing visitors to browse an intuitive food and beverage menu, interact with promotions and effortlessly find nearby restaurant locations.
“Bojangles’ boasts a tremendous community of loyal, passionate fans – ourselves included,” said Banks Wilson, Studiobanks’ president and creative director. “By working closely with BooneOakley, we were able to bring the energy and excitement of the Bojangles’ brand online, and seamlessly deliver the engaging fan experience Bojangles’ customers expect.”
“Not only does this new digital platform let us better connect with our fans, it also allows us to be much more agile as a company,” said Randy Poindexter, Bojangles’ senior vice president of marketing. “The content management system Studiobanks created makes the process of managing everything from promotions to nutritional values extremely simple. It’s much faster and more flexible, which means we can give our fans the most up-to-date information as soon as we get it.”
Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves only the highest quality and most flavorful food to its loyal customers, with all of its proprietary menu items made from scratch. A special blend of seasonings gives the food its unique flavor, including Bojangles’ core menu selections of world famous chicken, fresh-made-from-scratch buttermilk biscuits and legendary iced tea steeped the old-fashioned way. First franchised in 1978, Bojangles’ boasts close to 500 locations in 11 states, primarily in the Southeast. For more information, please visit www.bojangles.com.
Known for producing memorable, high quality work that creates buzz and delivers exceptional results for its clients, Studiobanks is an award-winning digital agency specializing in interactive web development, online marketing and mobile applications. For more information, please visit www.studiobanks.com.