Sleep Advice Site's Valentine’s Day Social Media Promotion Wins Hearts - and Likes
03/23/2011 Promotion Gathers More Than 5000 FaceBook Friends and Thousands of Contest Entrees

Online PR News – 23-March-2011 – – (Richmond, Virginia) - Carpenter Co. and take their relationship with America to the next level of commitment with an engagement – a Valentine's Day social media engagement.

The "SleepBetter Love Nest Makeover" contest was conducted on the sleep tips and advice website's Facebook page. It continues the site's multiyear effort to draw America into a conversation about better sleep. The contest generated more than 3,200 entrees and more than 5,000 "Likes" on the Facebook page – in just three weeks time.

"We reach out to Americans wherever they are to get them thinking about prioritizing healthy sleep including improving their sleep environment," said Dan Schecter, vice president of consumer products at Carpenter Co., and creator of "A large amount of America's discussions about health and sleep is happening on Facebook, and SleepBetter is right in the middle of that conversation. Valentine's Day always provides a fun starting point to discuss romance and sleep, so we conducted a holiday-themed contest and survey that generated some buzz."

The LoveNest Makeover survey reinforced data from previous national survey commissioned by SleepBetter.

SleepBetter Love Nest Makeover Data:

*52-percent of respondents say that Valentine's Day is a "day to celebrate love," with a full tenth (12%) not "giving much thought to the day at all"


*Naturally the majority (57%) of Americans prefer to spend time with their significant other, but following closely (39%) go for spending time with "Friends or Family" – happily only 4% opt for "Alone in the dark room, crying"

*An endearing 63% of Americans purchase Valentine's gifts "because they want to" – but 22% buy nothing at all. The cynics lose with only 5% owning up to "having to" buy a Valentine's gift and a scant 2% reporting that they buy because they "want something in return"

While most Americans are tame when it comes to Valentine's Day – there is still plenty of romance

*18% say the day is "for lovers"

*19% planned on wearing "as little as possible"(13%) or "nothing at all" (9%) that evening

*The overwhelming preference (47%) for what they wished to receive on Valentine's day was "Romance" – a quarter (24%) of Americans hoped for Chocolate

*One and ten of Americans just wanted sleep the evening of Valentine's Day

Valentine's Day and Sleep (2010 Study)

*More than half the females polled (53%) said that good sleep is more important than good sex. Men said the opposite, with more opting for sex (48%) over slumber (38%)

*Either way, for those hoping for romance, almost one in three respondents (31%) laments that their partners sometimes fall asleep when the mood strikes

*87% of Americans in a relationship think that getting a quality night's sleep helps their relationship

*16% say their partners prevent them from getting a good night's sleep
The reasons are: snoring (35%); talking/nagging (9%); watching TV or using computer in bedroom (8%); alternate working hours (5%); insomnia (5%); restlessness (4%); waking them up for sex (2%)

*Asked when they best connect with their partner, 58% said evening/night. And 16% said in the morning, 13% in the afternoon and 10% midday

About Carpenter Co. / is dedicated to helping people sleep better. Designed as an online resource, the Web site creates a forum for visitors to define, discuss, and discover solutions to their particular sleep needs.'s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. has created the Sleep Better seal as a way to easily identify products recommended for their superior quality or scientifically based design. Created by Carpenter Co., the world's largest producer of comfort cushioning products, provides information and advice that visitors can use to sleep better. For more information, please visit You can also connect to SleepBetter on Twitter ( and Facebook (

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