Goldstar, the worldâ€™s largest online seller of half-price entertainment and sports tickets, hired Direct Agents to efficiently scale their member base while clearly communicating their brand position. As a result, Goldstar has received tremendous conversion rates, low acquisition costs and significant growth in marketshare.
Online PR News – 23-March-2011 – – New York, NY- Direct Agents is proud to announce the addition of Goldstar, the worldâ€™s largest online seller of half-price entertainment and sports tickets, to their growing list of clients. Utilizing Direct Agentsâ€™ full service performance-based digital marketing services including paid search management, prospect email marketing, and digital media buying, Goldstar was looking to efficiently scale their member base while clearly communicating their brand position.
â€śWe selected Direct Agents as our digital marketing agency because we were really impressed with their team, and they were able to deliver custom performance-based solutions. By developing, executing and optimizing local search campaigns that target an audience interested in consuming live entertainment, Direct Agents has been able to provide us with tremendous conversion rates, low acquisition costs, and significant growth in marketshare,â€ť says John Loken, Director of Partner Marketing at Goldstar.
â€śGoldstar has been excellent to work with. Their openness to our feedback and direction, and their ability to utilize our performance-based advertiser solutions has allowed us to be able to provide them with such great results. We look forward to continuing to expand our relationship with them and expand their campaign to over 30 markets by 2012â€ť says Daniel Owen, VP of Search Marketing and Technology, Direct Agents.
To learn more about Direct Agents and its full service performance-based marketing services, visit Direct Agents at booth #1228 at the upcoming Search Engine Strategies show, coming to New York City March 21-25.
About Direct Agents: Direct Agents is a full service performance-based marketing agency, providing brand advertisers with customized online advertising campaigns. With over 8 years of experience in launching and managing successful acquisition based online campaigns, Direct Agents is committed to helping advertisers achieve quality and measurable results. For more information, visit www.directagents.com.
About Goldstar: Goldstar is the worldâ€™s largest online seller of half-price tickets to live theater, concerts, comedy and sports. The company executes on its core mission to help people go out more by connecting more than 1.5 million free members with 5,000 local and national live event producers. For more information, visit www.goldstar.com.
About Search Engine Strategies: Search Engine Strategies is the leading search and social marketing event. For 12 years, the global SES Conference & Expo Series has educated thousands of delegates on PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.