New Sports Apparel Website Celebrating Team Loyalty Is Launched

Celebrate team and school loyalty with the help of Our House Brand, a new site sports apparel website launched by Terry House, dedicated to building up the concept of team loyalty.

Online PR News – 23-March-2011 – – A new website,, celebrating team and school loyalty has been launched by Terry House, a loyal Chicago sports fan who has performed color guard duties for major Chicago sports teams on numerous occasions.

“I created the Our House Brand, because I grew tired of purchasing t-shirts and jerseys of star athletes, just to see them leave or traded to a different team,” House explained. “Athletes and players come and go, but fans, supporters and team or school colors remain the same.” The website features t-shirts and other sports apparel in a variety of sizes and styles, which can be customized in any team colors and which feature the “This is...Our House!” logo. Fans wearing this team logo at home games can show their undying loyalty to their team, school, fraternity or sorority, or any other organization to which they passionately support.

“The "This is... Our House!” Fan Brand is designed for Sports Fans during home field and home court advantage,” House explained. “This is the place where fans become teammates!”

House, a lifelong Chicago sports fan who loves his teams whether they win or lose, created the “This Is...Our House” brand before being deployed to Iraq several years ago. Now that he’s returned, he’s dedicated to building up the concept of team loyalty.

“Our goals here at Our House are to become a well recognized sports brand that realizes the importance of fan revenue and support, and to becoming a household name that is synonymous with loyalty to one’s team.” Those seeking more information or wishing to build up team may visit