"Get Wicked" with Octane Deodorants' from Elder Health Care

* Blend of superior French fragrance makes Octane deos stand apart.

Online PR News – 23-March-2011 – – Mumbai, India, March 22, 2011 -- To make the hot summers sizzle further, Elder Health Care Ltd ( http://www.elderhealthcare.in ) has launched the Octane range of deodorants made from specially Imported Fine French Fragrances that are certified by the Paris-based IFRA [International Fragrance Association (IFRA)]. Octane is an energy boosting hydrocarbon. The term "Octane" is used in normal life for anything that imparts high vigor and vitality. Octane is ideal for Urban Centric Young Males in the age segment of 15 - 35 years, who are looking for better and long lasting fragrance experience for creating an impression on the opposite sex. The superior French fragrances are ideally suited for hot and humid Indian climatic conditions and last for almost upto 24 hours.

The deodorants are available in 5 variants and each variant is denoted by numerals namely - 91, 93, 95, 97, 99. The five variants are "Octane 91 Cool Aromatic Citrus", "Octane 93 Adventurous Musky Woody", "Octane 95 Playful Fruity Woody", "Octane 97 Enchanting Romantic Woody" and "Octane 99 Magnetic Oriental Musky"

In the highly competitive market of Male deodorants where every deodorant is like another; a longer lasting, skin friendly, IFRA certified superior fragrance would make the user stand apart. The fragrances from France ensure consistency of a world class quality assurance.

For the Launch of Octane Deodorants Elder Healthcare ( http://www.elderhealthcare.in ) has tied up with leading Modern Trade outlets such as BIG BAZAAR for the Shubh Muhurat launch activity wherein there would be exclusive launch across 200 Big Bazaar Stores. Octane deodorants would also be distributed through the 1,00,000 plus Traditional Trade outlets like the Cosmetic, Chemist and General Store formats across India.

Speaking at the launch, Dr. Anuj Saxena, Managing Director, Elder Health Care Ltd, ( http://www.elderhealthcare.in ) said "The deodorant category is one of the biggest personal grooming category where most of the products are male centric. Octane Deodorants will create a revolution in the male grooming category with a range of superior French fragrances". Elder Healthcare will aggressively market the range through mass media Television, Online and Print advertising.

Priced at Rs 175/- for a 150 ml can, Octane Deodorants have been launched on a pan-India basis at modern retail and other outlets and are to be supported by high-impact advertising on television, print, out-door, on-line and radio. For further information log onto http://www.elderhealthcare.in

Press & Media Contact:
Mitesh M Kapadia
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