Importance of CRM market and its Applications
11/17/2009 added a new report on "CRM Market 2007-2010" which gives market size and forecast on CRM market.

Online PR News – 17-November-2009 – – CRM Market 2007-2010

Increase of investments in improving customer service, productivity of customer-facing employees, marketing automation and sales force automation are driving sales of CRM applications. Further, the recent slowdown in the US economy creates opportunities for CRM vendors as companies are in a cost-cutting mode and are forced to rethink how and where they spend their marketing and sales promotion dollar. In addition, due to the increased cost of customer acquisition, customer retention has become much more important. ( )

On the other hand, in emerging economies such as China and India, companies have started to realise the value of CRM applications and have started investing in it. Further, the SMB segment is an attractive opportunity for CRM vendors, globally.

The report forecasts the market size of CRM applications over the period 2007-2010. Further, the total market is segmented into various geographic regions and verticals. The report also presents markets size for major countries in various regions. In addition, the report identifies major selling drivers for the CRM application for the major verticals. This report can help IT vendors identify target geographies and verticals. Further, the identified sales drivers can be used to penetrate the identified vertical or increase current share of the customer''s wallet.

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