The major market for vitamin E is hair and skin care applications, particularly in the anti-aging segment of the personal care market.
Online PR News – 17-November-2009 – – The changing lifestyle and growing elderly population is giving space to the nutritional supplement industry to grow. The nutritional supplement industry is highly fragmented catering to different segments of the market. However, market entry barriers are high which creates hurdles for the new players to participate in the market. Human and animal nutritional market in Asia is showing double digit growth rate; China is one of the major player in terms of production and consumption of nutritional supplements and accounts for approximately three-fourths of the vitamin C production.
United States accounts for the largest market in terms of highest revenue generation as well as health awareness. Europe, US and Japan account for the wealthy and mature markets for this industry. The animal feed industry uses over half of nutritional products’ total production followed by the food and beverage industry. The government has tightened the regulations in the European region due to increasing competition from the low cost Asian suppliers. In 2007, US supplement market showed slow growth as compared to previous years due to decelerated economy.
The major market for vitamin E is hair and skin care applications, particularly in the anti-aging segment of the personal care market. The introduction of herbal, botanical and other alternative supplements provides external support to the industry.
Rising household income is the major factor behind the growth of this industry. Urbanization is also an important factor for growing supplements demand. South African market shows opportunity because it has gained a reputation in the world health market but still a major portion of the supplements market is untapped.
The report examines nutritional supplement market trends. It highlights global market size and market segments with a focus on dietary supplements market. It also discusses market by geography with an overview of US and European market. It discusses the major factors driving the industry; also highlights opportunity for the industry players in a particular market. Its competitive landscape talks about major players in the market and profiles Atrium, Glanbia and NBTY with an overview of their business strategies.
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