MYtv® in Ukraine Deploys MaxBill Product Suite from LogNet Group

MaxBill accelerates market penetration for newly launched satellite TV service

Online PR News – 16-November-2009 – – Yoqneam, Israel (November 16, 2009) – LogNet Group, a global provider of customer management and billing solutions for leading services providers, announced today that the company has deployed its MaxBill product suite for MYtv in Ukraine.

MYtv recently launched a new digital satellite television service in Ukraine. MYtv offers dozens of general entertainment and thematic channels and provides state-of-the-art features, such as interactive television (ITV), push video on demand (PVOD), pay per view (PPV) and integrated personal video recorders (PVR).

The MaxBill product suite deployed for MYtv covers all customer management and billing activities, including customer care, order management, trouble ticketing, product management, billing, invoicing and collection. As an integrated part of the deployment, LogNet implemented its MaxCatalog module. MaxCatalog provides MYtv with a centralized product catalog for dynamically managing the parameters of its tiered channel packages and content for video on demand and pay per view services. MaxCatalog enables MYtv to quickly adapt to changing market conditions and increase competitiveness.

“We are offering new content and features that are unique to our market,” explained Albert Feldman, General Director at MYtv. “LogNet enhances our high quality content and features by providing superior capabilities for delivering outstanding customer service and offering customized service packages that will help us maximize our market penetration and position MYtv as the leading provider of pay television services in Ukraine and across Eastern Europe.”

“We are excited to be strengthening our overall market traction,” said Kirill Rechter, CEO of the Customer Care and Billing Division at LogNet Group. “MYtv represents our first satellite television project and demonstrates the unique capability of our underlying technology to successfully serve a variety of single and multiple play service operations each with varied business concepts and operational processes.”

About LogNet Group
LogNet Group empowers leading service providers worldwide navigate their businesses to greater profits. By providing a range of innovative customer management and billing solutions, LogNet enables service providers to deliver a personalized and profitable customer experience, expand service and product offerings and increase operational efficiency. LogNet solutions are based on a modular product portfolio that includes billing, rating, product catalog, CRM, self care, e-billing and data analysis. LogNet has designed and deployed over 50 complex customer management and billing solutions for communications, utilities, financial and transportation service providers worldwide. LogNet is headquartered in Israel and has offices and representation across EMEA, APAC and Americas.

About MYtv
MYtv is the new satellite-based television service in Ukraine. MYtv provides a 100% digital TV experience for Ukrainian viewers based on a compelling and exciting mix of content, technology and service. Its dynamic technology platform and excellent bouquet of channels enables individuals and communities to receive premium service of the highest standard. MYtv offers the first HD Personal Video Recorder (PVR) technology available in Central East Europe, which is integrated with the XTV DVR from NDS. MYtv also provides customers with integrated HD Personal Video Recorders (PVR), interactive features, quality customer service and interactive electronic program guide (EPG).

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