A Landing Page is a First Impression, Web Experts Say Make it a Good One

Manhattan based website design and Internet marketing firm says that a website’s landing page is essential to keeping visitors interested.

Online PR News – 13-November-2009 – New York, New York – “Optimizing a website’s landing page is one of the most important strategies when it comes to post-click marketing,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design firm. “It is one thing to get visitors to your site, but it is quite another to get them to stick around and purchase your product or service. A good landing page can help a website achieve long-term success.”

According to Crisafi, there are a number of ways to ensure that a landing page, or home page, will generate better leads and a greater return on a company’s investment.

“A landing page should be designed with focus and clarity, identifying the company’s products and benefits through a user-friendly interface,” says Crisafi. “Animation, video and rich graphics, as well as strong content, should be used to wow customers and convey your company’s message immediately.”

Crisafi notes that many Internet users are visually oriented, and respond quite well to images and Flash animation. Using these elements, particularly on a landing page, is important, as long as they are not overused.

“A website’s landing page should feature a balance between visual pop, content, simplicity, and focus,” says Crisafi. “A quality website development team with an eye for design and a knack for Internet marketing can help achieve this goal.”

Established in 2003, dzine it, inc. is a leader in Custom web development, web programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2009 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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