Liquid Announces New President and Executive Vice President
09/25/2020

Liquid, a leading digital business company based in Allentown, PA, announces Doug Mancini as President and Bret Ludlow as Executive Vice President.

Online PR News – 25-September-2020 – Allentown, PA – Liquid, a leading digital business company, based in the Lehigh Valley, announced two leadership changes today.

Doug Mancini has been appointed President of the company. Mr. Mancini has held a number of key positions with Liquid over the last 20 years and has successfully led the digital operations of Liquid’s multinational clients, most recently as Liquid’s Executive Vice President and COO.

Bret Ludlow has been appointed Executive Vice President of the company. Mr. Ludlow, who has been with Liquid for over 9 years, has most recently been responsible for directing solution development for key markets. In his new role he will champion product and service innovation and direct customer strategy.

In announcing the news, which is effective today, Chief Executive Officer Jim Ludlow explained:

“These moves, which transfer leadership to the second generation of the family business, have been planned for quite some time. As companies across all sectors accelerate adoption of digital as a business imperative, this is the perfect moment to make these changes. Doug has the knowledge, experience, and passion to consolidate Liquid’s leadership position in the digital business sector. Bret has been focused on the needs of our customers and how best to serve them. He will accelerate and strengthen our capabilities.”

Jim Ludlow, a pioneer in the development of digital technology as a business asset for over 25 years, will remain Chief Executive Officer while dedicating more time to his community involvements, notably as Chairman of the Board of Trustees at Kutztown University.

Commenting on his appointment, Doug Mancini said:

“In these challenging times, Liquid is uniquely suited to help our customers rethink their businesses, and help our employees enhance their skills. I am excited to lead the company at this important stage of its development, and guide those who matter most to us, to reach their full potential.”