Craftpeak’s Digital Transformation Education Webinar Series for Craft Beverage Companies
09/24/2020

Craftpeak, a craft brewery and beverage technology company, announced a new webinar series to help craft beverage companies adapt to selling online.

Online PR News – 24-September-2020 – Asheville, North Carolina – Asheville, North Carolina: Craftpeak, a craft brewery and beverage technology company, announced a new webinar series, Digitally Transforming Breweries. The series provides breweries, cideries, meaderies, and craft beverage companies the support and information they need to transform their businesses amid COVID-19 digitally. Taproom closures and quarantine restrictions put breweries and cideries under tremendous pressure, leading business owners to develop new and durable channels to drive sales and connect with customers in innovative ways. The Craftpeak led series will explore various topics with industry experts, covering everything from enhancing the consumer experience with a modern website, packaging, shipping, point of sale systems, merchandise, content marketing, and e-commerce.

“Craft breweries have faced unprecedented challenges over the last six months. Our customers’ grit and determination as they hustle to pivot to new business models inspire us. As our customer needs change, we are also changing. We’ve adapted our technology to support new business demands, and forged new relationships with industry partners to provide the experience and solutions that our customers need to succeed in this evolving environment,” says John Kelley, CEO & Co-founder at Craftpeak.

Over the coming months, the educational webinar series will cover some of the biggest challenges and opportunities within the craft beverage space. The series includes industry expertise on adapting to shifting consumer expectations and consists of a curated, digitally-focused partner network designed to help breweries continue to adjust to the new online marketplace.

“ShipStation is excited to partner with Craftpeak on this initial webinar in their upcoming series. So many industries have been forced to adapt their business models and find new ways to engage and serve consumers, and we’re thrilled to be part of the solution.“ says Andrea McFarling, VP of Marketing at ShipStation.

Speakers and breweries featured throughout the webinar series will bring specialized expertise in areas to help craft beverage companies navigate these uncharted waters and bring real-life situations and solutions to the table, including digital amplification and e-commerce.

Mike Novak, co-founder of Louder Than Digital and Craftpeak Partner, shared his view on the industry evolution. Novak stated, “As businesses seek out ways to supplement lost revenue as a result of COVID, breweries, wineries, and distilleries are diligently working to increase online sales. We’re excited to partner with Craftpeak and be part of the support system helping the craft beverage industry rebuild and respond to the changing market by enhancing their direct to consumer strategy.”

The first webinar in the series, “How to Sell and Ship Beer Online,” will feature experts from Whale Pod and ShipStation. Topics of discussion will include:

The opportunities for breweries to sell beer online directly to your customers
Creating an end-to-end customer experience that grows your business
How to efficiently process, fulfill, and ship products

The “How to Sell and Ship Beer Online Webinar” will occur on Thursday, September 24th, at 2 PM EST. To register, click here.

About Craftpeak: Craftpeak, open since 2016, is an information technology company dedicated to helping craft beverage brands succeed online through innovative e-commerce solutions. Their team is made up of passionate craft beer lovers who love finding new and creative ways to meet small businesses’ needs online. They are inspired by the nature, art, science, creativity, hard work, and humanity they see in their craft brewery clients. They use that inspiration to drive better e-commerce solutions they know will help breweries thrive in the online marketplace.