NEW PREMIUM BEEF BRAND, WHOLESOME MEATS, TAKES ON THE “FAKE MEAT” INDUSTRY WITH REAL BEEF
09/16/2020

Texas-based regenerative agriculture company launches premium beef
on National Cheeseburger Day

Online PR News – 16-September-2020 – SAN ANTONIO, Texas – Wholesome Meats, a Texas-based regenerative agriculture brand offering nutritious premium ground beef, is taking on the fake meat industry. Launching on National Cheeseburger Day, Friday, Sept. 18, the premium beef company is partnering with several local restaurants and grocers to highlight its good-for-you and good-for-the-planet meat, including:

- Free upgrade to Wholesome Meats burger at Mr. Juicy (9/18)
- 20% off all entrees featuring Wholesome Meats at Zedric’s (9/18)
- 20% all burgers featuring Wholesome Meats at The Cove (9/18)
- 20% off Wholesome Meats premium ground beef at Wheatsville Co-op (9/18)
- Free Wholesome Meats delivery in San Antonio and Austin for online orders

Wholesome Meats uses regenerative farming, a holistic approach to food and farming systems. This method rebuilds and enhances the soil’s health by restoring its carbon content, which improves productivity at the farm and heals the planet. The conventional beef industry significantly contributes to constantly rising carbon emission levels, but Wholesome Meats does the opposite, replenishing the resources they use, rather than destroying or depleting them.

“Fake meats are a hot trend right now and what consumers aren’t hearing is that they are highly processed and lack many nutritional benefits”, said Kent Wuthrich, CEO of Wholesome Meats. “Regenerative practices produce the only beef that heals the planet. We raise and graze happy animals that help us to properly care for our soil, which, in return, produces premium grass fed beef that tastes amazing.”

“The traditional food system is a mess because it creates low nutrition food and leaves behind wrecked ecosystems,” said Lew Moorman, co-founder of Wholesome Meats and lead investor via Soilworks Natural Capital. “Lab based food is not the answer. Regeneratively raised food is the future and key to healing our people and planet.”

Wholesome Meats is taking a stand against fake meats, which provide questionable nutritional value and, like industrially-produced beef, is harmful to the environment and to our bodies. In addition, unlike industrial beef producers, Wholesome Meats' ranchers treat their animals with the utmost respect. All of Wholesome Meats' animals spend their entire lives on rich grass, eating their natural diet, and are rotated regularly to ensure they are always on the freshest pastures.

“As a chef, I know that the quality of meat I use can make or break an excellent dish,” said Andrew Weissman, renowned chef and owner of Mr. Juicy Burger, a San Antonio burger hotspot. “We are proud to offer nutritious, premium Wholesome Meats to our guests that not only tastes amazing but is great for the planet.”

Loaded with CLAs, Omegas and vital micronutrients, Wholesome Meats is available at select grocery stores and restaurants and via delivery. Wholesome Meats delivers for free to customers spanning from Austin to San Antonio, Texas and ships to anywhere in the lower 48 states.

For more information, visit http://www.getwholesome.com.

About Wholesome Meats
Wholesome Meats is a San Antonio-based beef brand dedicated to accelerating the consumer adoption of regenerative agriculture. Offering the most delicious and nutritious premium ground beef, Wholesome Meats simultaneously heals the planet through regenerative grazing practices. These practices rebuild rich topsoil and capture harmful carbon from the atmosphere, which equates to a carbon-negative product that is as good for the land as for the rancher, cattle and consumer. For more information, visit http://www.getwholesome.com.