Join host Sandra Thomas-Comenole on the 4th episode of The Behavioral Economics in Marketing Podcast: Leveraging Hyperbolic Discounting in the Luxury Space.
Online PR News – 03-September-2020 – Denver, Colorado – Join host Sandra Thomas-Comenole on the 4th episode of The Behavioral Economics in Marketing Podcast as we discuss Leveraging Hyperbolic Discounting in Luxury Goods and Services. Hyperbolic Discounting is all about immediate gratification. In this episode, we demonstrate practical applications for marketing professionals to leverage Hyperbolic Discounting by create a sense of urgency by speaking to the customers' pain points, increasing or restricting immediate access, establishing scarcity or throwing in added bonuses such as free gifts or exclusive offers.
About The Behavioral Economics in Marketing Podcast
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications. Previous episodes include: Introduction to Behavioral Economics, Framing Effect in Targeted Messaging and Anchoring Effect in Negotiations.
Download the latest episode, Leveraging Hyperbolic Discounting in Luxury Goods and Services (Also available on Apple Podcasts and Spotify):
About Sandra Thomas-Comenole
Sandra Thomas-Comenole is a marketing professional with over 15 years of outstanding marketing experience and accomplishments, more than 8 years of senior management experience and a rigorously quantitative education in economics from Rensselaer Polytechnic Institute. As a creative, driven, and visionary leader known for breakthrough results, she possesses a range of knowledge and qualifications that has allowed her to be an integral part of the success and growth of several companies spanning a wide range of industries.
Her expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion. She possesses a deep understanding of product development, market research, international relations, strategic relationships, negotiations and social media management.
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