Melorra Launches New A/W 2020 Jewellery Range – 'The Dolls Collection'
09/03/2020

Melorra has recently launched their latest autumn-winter 2020 jewellery collection called 'The Dolls' which is inspired from the Victorian-era styles.

Online PR News – 03-September-2020 – BENGALURU – On 28th August Friday, the e-commerce jewellery brand Melorra has unveiled a new collection of designs as part of their weekly #FridayRefresh launch - ‘The Dolls' collection. Being the second collection for the season of autumn-winter 2020, this latest product line showcases an exclusive range of trendy jewellery designs in high polished gold with Victorian-inspired motifs.

The runways of Autumn-Winter 2020/21 were taken over by a significant theme that depicted childhood dreams as well as dramatic youth with a lot of nostalgia. This trend had its origin set into the styles of the British monarchy and the Victorian era. The ramps took a trip to the past in flouncy dresses featuring corsets, frills, ruffles, bows, embroidery, tied-up hairstyles and thigh-high boots. With floor-sweeping gowns, lacework add-ons and layers of folds, it was the perfect depiction of the Renaissance period with a splash of modern vibes.
Taking inspiration from this colourful and cheery trend, the designers at Melorra have combined nostalgia and Victorian to create a new style form. They have blended this nostalgic trend into beautiful jewellery designs that feature Victorian ruffles, and Renaissance styled patterns in high polished yellow gold. Each jewellery piece in the dolls collection is a replica of part Goth - part Victorian - part childhood, all intermingled together to make us revisit our child-like dreams.
Ursila, the designer of the dolls collection, speaks about the motifs that are inspired by Victorian lacework patterns. “This trend is somewhat imaginative, dramatic, youthful, feminine and mysterious; all were coming together to take us back to our childhood. Translating this mysterious innocence into classic yet modish jewellery, we’ve created a range in yellow gold that features lacework, ruffles & all things Victorian. The designs are perfect for a look that will add to your feminine styling.” – says the jewellery designer at Melorra.

More about the Collection
• The Dolls collection showcases a total of 48 designs with jewellery under a variety of categories - earrings, rings, bracelets, pendants, necklaces and bangles. Each model is crafted in high polished yellow gold with Victorian ruffles and patterns.
• The price range for this adorable collection starts from INR 12,000 and goes up to INR 1,15,000
• All pieces under this product line are available in 18K as well as 22K yellow gold with up to 70% off on making charges and other offers.

To discover this collection, visit - https://www.melorra.com/jewellery/collection/W20/dolls/

About Melorra
Melorra is a Bengaluru-based online jewellery platform for buying trendy, lightweight, precious jewellery in gold, diamond and gemstones. The jewellery designers at Melorra craft fantastic designs inspired by global fashion trends to provide modern women with trendy yet minimal precious jewellery for daily wear. Melorra ships all products to pan India with cash on delivery option available. All the items in gold are BIS hallmarked, and all diamonds and gems come with SGL and IGI certificates. 9000+ jewellery designs are available to order from the comfort of home that comes with a 30-day exchange/return offer and a lifetime exchange policy.