Clever Trout Consulting Launches Public Policy, Marketing and Human Capital Analytics Company

Clever Trout specializes in helping companies on how to best engage stakeholders and optimize the return on their policy, marketing and workforce investments

Online PR News – 28-August-2020 – HOUSTON, TX – Clever Trout announced today the launch of their Public Policy, marketing and Human Capital Analytics company. They specialize in consulting companies on how to best engage stakeholders and optimize the return on their policy, marketing and workforce investments. Clever Trout delivers actionable insights based on fact-based data, giving businesses and organizations a performance advantage. Businesses will be better positioned to increase sales and profitability, engage customers and employees, and drive their business forward quickly, efficiently and confidently.

Clever Trout assists organizations with a range of actionable research and listening methodologies, including focus groups or interviews, A/B testing, data mining and trade-off analysis. But their state-of-the-art approach to product, customer satisfaction, or employee benefit optimization differentiates them from others in the field. Targeting small and mid-size organizations, their innovative subscription service allows smaller organizations to gain and utilize the same insights that Fortune 100 companies have long used but was previously out of reach due to cost.

The leadership team, consisting of Tim Glowa, brings 20 plus years of expertise in the public policy, marketing and human resources space. He has consulted several of the largest companies in the world including Nike, AztraZeneca, McDonalds, The Home Depot, Wal-Mart, Jack in the Box, Canadian Tire, Qantas, Darden, Credit Suisse, InterContinental Hotels Group, the Government of Alberta, and UBS among others. Glowa notes, “I look forward to helping organizations make smarter decisions about their products and services offered.

We’ve seen that many organizations in the past leave money on the table by seeing misalignment between stakeholder preferences and the cost to deliver services. Through better employee, customer and stakeholder listening, we can help organizations make better decisions, and improve their marketing and human capital ROI.”

An experienced professional who has worked closely with C-Suite executives across the globe, Glowa has seen first-hand how using data analytics can drive a business forward. “Organizations that consistently use data to make decisions across all parts of the organization routinely outperform their competitors. I am excited to continue to bring state-of-the-art analytics to what might be a new audience. Organizations are facing unprecedented problems – from a thoughtful response to COVID to diversity and inclusion.” says Glowa.
Based in Houston,Texas, Clever Trout will be hiring senior and junior consultants, business development executives, and an economist/statistician.

About Clever Trout
Clever Trout is a public policy, marketing and human capital analytics company focused on empowering organizations to make better, fact-based decisions through prescriptive analytics. They deliver actionable insights to optimize their clients’ return on marketing and workforce investments and improve stakeholder buy-in and engagement. Clever Trout consults companies of all sizes across a range of industry verticals including retail, hospitality, transportation, health care, energy, financial services, public policy, and manufacturing while focusing on smaller organizations. The Clever Trout leadership team has over 20 years of experience. They have worked with C-Suite executives and some of the largest companies in the world. For more information, please contact or visit

visit our website