New Jewellery Launch Alert: All About Lilac

Melorra launched The Lilac Collection on 7th of August as part of its Summer/Spring 2020 collection.

Online PR News – 14-August-2020 – BENGALURU – As per its continued endeavours to introduce runway fashion trends in jewellery designs, Melorra launched The Lilac Collection on 7th of August. Branded as the end of Summer/Spring 2020 collection, The Lilac Collection adds the leisurely personality of all the millennials. This purple shade was seen excessively on the social media handles of several recognized international designers and fashion houses, nudging Melorra to dedicate a whole jewellery collection range to its beauty.

The Lilac Collection ideally captures the elegant, cheerful purple shade in such a way that the jewellery does not lose its edge. Melorra designers have created the whole lilac accessory range to include the lilac enamel in fluid form with the gold. Talking about the inspiration and their idea behind creating such an amazing and colourful combination of jewellery range, the designers say, “The lovely Lilac adds on a relaxed, cheerful vibe to the look every woman. We had to be imaginative and inventive to add lilac shade with the classic yellow hue of the gold. Hence, we created a gold range with feminine motifs and Lilac enamel. Women can go from day to night, work to party, with these cool of this pastel hue.”

Melorra’s Lilac Collection comes as the last of Summer/Spring 2020, which would be followed by the beginning of Autumn/Winter 2020.

About Melorra’s The Lilac Collection
• The Collection consists of a total of 35 jewellery designs of high-polish yellow gold with pastel shade enamel motifs.
• The price range of The Lilac Collection starts from ?17,000 and goes all the way to ?1, 21,000.
• Jewellery pieces under this collection range are available in 18K and 22K yellow gold.

About Melorra
Melorra, a Bengaluru-based online jewellery brand, offers trendy, lightweight and precious jewellery designs in gold, diamond, and gemstones. The modern designers at Melorra create jewellery models inspired by global fashion trends. Their imaginative vision caters to the jewellery needs of women of today, who are looking to wear trendy and minimal jewellery designs daily, either to their office or at their home.

Melorra ships its jewellery products to over 26,000 pin codes across India with the option of cash on delivery for the customers. All the gold jewellery items come with BIS hallmark and authentication certificate. All the diamonds and gems jewelleries are SGL and IGI certified. Melorra has more than 9000 jewellery designs available on its website, which come with 30-day exchange/return offer and a lifetime exchange policy.