German EDM star partnered with famous Magic Tiles 3 game with special in-level design and album promotion, which is a part of Amanotes' artist support program.
Online PR News – 12-August-2020 – Ho Chi Minh City, Vietnam – Amanotes is proud to announce the partnership between the EDM star TheFatRat and the chart-topping music game Magic Tiles 3. This partnership sees the launch of nine exclusive songs of TheFatRat in the app for users to play, with his newly-released single “We’ll meet again” to be included in the near future.
App gamers might be no strangers to the hit virtual piano game Magic Tiles 3, where you tap the black tiles and avoid the white tiles to match the beat of popular tunes. The game has recently been revamped with the futuristic vibrant visuals of the EDM hit-maker TheFatRat. In an effort to support their partner artists, Amanotes developed a special program to include exclusive branded visual content to promote artists’ songs in their games.
Collaborating with a big name like TheFatRat is among the music-tech pioneer’s newest partnership announcements. Amanotes has already had licensing deals from the biggest music publishing houses such as Universal Music Group, Sony/ATV Music Publishing, and Warner Chappell Music. Recently, Amanotes has partnered with YG Entertainment to bring famous K-Pop songs from BLACKPINK, BIG BANG, and iKON to their apps. The company plans to launch more exclusive artist-focused programs in its music ecosystem as more opportunities grow for the hyper-casual category of gaming apps.
Silver Nguyen, the co-founder of Amanotes, shared: “We’re proud to announce this collaboration with TheFatRat. As Amanotes strives to connect music makers and music listeners, we continuously innovate our products, extend partnership activities, and welcome the boldest ideas to transform the interactive music landscape.”
TheFatRat has posted on his channel a short video of him playing Magic Tiles 3 with his hit tunes “Unity”. EDM fans were excited as the motion of tapping and holding to the beat gives them a “I’m making the song myself” feeling.
EDM lovers can play their favorite TheFatRat tunes with special in-level effects. Users can now access the full library of the German EDM star via the Album section, featuring top songs such as Unity, Monody, The Calling, etc. Players can also access Match mode to battle with friends or participate in special Treasure Hunt events. The users have the option to purchase VIP Pass to get free revives and unlock all the greatest hits in a seamless ad-free experience. Fans are encouraged to share their gameplay videos using hashtag #TheFatRatxMagicTiles3
Hyper-casual games are on the rise, proven by the doubled number of global installs (109% growth) in the first quarter of 2020 (data provided by Adjust). This blockbuster game genre stands out with its lightweight and addictive mechanism. There are rooms to explore this unique gaming category, as more powerhouses spent the effort to integrate gaming to ease the most current social issue of COVID-19 lockdown.
? Amanotes is the #1 Music Game Publisher worldwide (2019)
? Amanotes is ranked Top-20 Mobile App Publisher worldwide across all categories (2019).
? As of July 2020, Amanotes amassed more than 1 Billion app downloads worldwide, almost 100 Million monthly active users, and 15 Million daily active users.
Amanotes is a fast-growing music-tech company from Vietnam. Their goal is to delight people with interactive music experiences. Some of their chart-topping hyper-casual games include Magic Tiles 3, Tiles Hop, Dancing Road, etc. Amanotes garnered over 1 Billion downloads worldwide with almost 100 Million users every month. In 2019, Amanotes were listed as the #1 mobile apps publisher from Southeast Asia, the #1 music games publisher in the world, and one of the top 20 mobile apps publishers in the world across all app categories.
TheFatRat is the EDM moniker of Göttingen, Germany's Christian Büttner, whose music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. He’s consistently a popular artist in the global EDM scene, having had multiple singles remain in the iTunes top50 for over 3 years straight. His collaboration with Amanotes is one of his recent gaming-related partnerships, along with DOTA 2, Rocket League, or Esports brands like ESL and Dreamhack.