With many questioning what will become of influencer marketing post pandemic, Influencer brand building powerhouse Genflow have the answer...
Online PR News – 13-July-2020 – London – Gone of the days that Zuckerberg-esc Harvard dropouts were the entrepreneurial pioneers - in the past few years a new wave of business savvy, influential Gen Z-ers have been building fully fledged empires directly through their social media following.
The landscape of influencer marketing is continuously evolving as influential individuals become more innovative as a way to keep up with the ever growing market, with many becoming tired of sponsorship culture, looking for new ways to cultivate a career in this saturated space.
Genflow have noticed these subtle shifts in the influencer landscape, and have since taken the e-commerce world by storm, proving there’s a more intelligent, flexible and cost effective way to launch brands. The Genflow of China 'Ruhnn' is now worth $183 million and is listed on NASDAQ, demonstrating the trajectory of influencer brands is limitless.
Working with over 50 clients, including such influencer stars as Elisha and Rene Herbert, Grace Beverley, Jordyn Woods and Natacha Ocean, they have become pioneers of influencer white space ventures. Having launched a high volume of brands with a combined worth of $100M... You could say they've built the blueprint on how to launch a successful business, which is instantly profitable from day one… But how?
The No.1 struggle for all businesses is reaching new customers and achieving product/market fit. Arriving at this point means you have figured out exactly how to market your product, calculated the cost to acquire customers and generate revenue.
This cost of acquisition is rising day by day due to market oversaturation, but imagine you already have the attention of your target market, a ready made audience at your fingertips. How much of a head start do you have over competitors.
Genflow have experienced these unbelievable results first hand, watching as an online following transforms into an instant consumer base overnight. Their clients brands have sold more products in one day, than many brands will sell in a year, Why? Free Distribution that only an influencer can provide, but more importantly as you market for an influencer brand the conversions are a staggering 6 to 1 compared to an average 2 to 1 from non-influencer brands. Through their disruptive e-commerce business model, they've completely flipped the world of B2C on its head.
In summary, it's faster for an influencer to acquire customers and cheaper for an influencer led brand to scale. A real life example of this is Huda Kattan who launched Huda Beauty, now worth more than a Billion Dollars gaining a market share faster than MAC, Benefit and other notable beauty brand ‘powerhouses’.
Genflow Founder and CEO Shan Hanif explains: "By building sizeable followers on Instagram, influencers are creating a trusting, ready-made audience who are willing to repeatedly purchase their products above commercial brands such as Mac or L’Oréal. Social media platforms are rapidly accelerating a new direct-to-consumer e-commerce model and this is just the beginning. Many of Genflow’s clients are building multi-million pound businesses in their early twenties and creating the new wave of influencer entrepreneurs"
The future of e-commerce are influencer led brands.