THE BABY SLEEP APP THAT PUTS A SLEEP SCIENTIST IN YOUR POCKET
06/25/2020

An app that bridges the divide between modern sleep science and tired parents.

Online PR News – 25-June-2020 – New York – For immediate release

THE BABY SLEEP APP THAT PUTS A SLEEP SCIENTIST IN YOUR POCKET

Sleep deprivation is a new parent’s constant companion and thanks to the Covid-19 ‘new normal’ many parents are feeling its effects even more significantly. While a 24/7 on-call baby sleep coach may be an unattainable dream, a New York-based sleep scientist from a Nobel Prize-winning lab has released an app that is the next best thing. The intuitively designed Kulala baby sleep app asks parents to do little more than enter their child’s details and desired schedule before giving scientifically accurate solutions and recommendations.

The app’s creator, Sofia Axelrod, Ph.D. is a triple threat on the topic - she’s a scientist, baby sleep coach, and a mother of two. The Kulala app - recently featured in the App Store’s ‘Apps we love right now’ section - allows parents to manage data for multiple children and provides age-specific customized schedules that automatically update as each child grows. The app’s solutions include newborn sleep advice, adjusting a child’s naps, and tailored recommendations on helping babies sleep through the night. Sleep deprivation disproportionately affects socioeconomically disadvantaged minority groups and people suffering mental health issues. Dr Axelrod hopes the Kulala app will help provide guidance for all families including those hit hardest by sleep deprivation.

“Sleep deprivation is a universal issue for new parents, which is associated with a number of health problems including depression. As someone who had suffered from both, I threw everything I had at helping my babies sleep through the night, but common advice contradicted my knowledge as a sleep scientist, and I knew from my own experience and the parenting community that people were overwhelmed and confused or just couldn’t afford to get the help they needed. So I set out to develop a method that is based on our biology, and our knowledge from decades of research on sleep and circadian clocks,” says Axelrod.

“I study the genes and environmental factors involved in sleep, circadian rhythms, and how they’re affected by outside elements like light, schedules, and tiredness. The Kulala baby sleep app is inspired by my research and based on hard facts, and I hope it will make parents feel supported and give them the confidence to make choices for their children that will lead to healthy sleep habits for the rest of their lives,” continues Axelrod.

With it’s calming aesthetic, kind-hearted suggestions, and even a countdown timer for 90-second baby sleep training, the app will give parents the feeling of always having a soothing friend around, who also happens to have a Ph.D. in biology.

Dr. Axelrod is a sleep researcher in the laboratory of Michael W. Young - the winner of the 2017 Nobel Prize in Physiology or Medicine - at the Rockefeller University in New York. Axelrod studied in Germany at Eberhard-Karls-University in Tübingen and at Humboldt University in Berlin, where she earned her Ph.D. in biology in 2012.

The app is the first of Dr. Axelrod’s initiatives to be released this year under her brand Kulala, it’s free until the end of June and then premium options will begin to roll out. In July the Kulala baby sleep lamp will be available. The lamp’s special red light allows for uninterrupted melatonin production and can be used by parents to promote their little ones’ sleep. On August 11, Dr. Axelrod’s baby sleep book “How Babies Sleep”, will be published by Simon & Schuster. It’s available for pre-order now, and will complete the trifecta - book, lamp and app - a holistic solution for sleep-deprived parents.

Ends

Kulala baby sleep app
Available now
iOS - https://apps.apple.com/us/app/kulala/id1509813271?ls=1
Android - https://play.google.com/store/apps/details?id=com.solariasystems.kulala&hl=en_US
Basic subscription free, premium subscription $7.99 monthly

Kulala baby sleep lamp
Available July
Amazon or kulalaland.com
See the lamp https://kulalaland.com/products/kulala-baby-sleep-lamp
$219

How Babies Sleep book, Sofia Axelrod, Ph.D., Simon & Schuster
Available August 11th
Everywhere books are sold as a paperback, Kindle or Audiobook
See the book https://www.simonandschuster.com/books/How-Babies-Sleep/Sofia-Axelrod/9781982112578
RRP $16.99

More from Sofia Axelrod, Ph.D.
Websites: Sofiaaxelrod.com and Kulalaland.com
Facebook: @Kulalaland
Instagram: @Kulalaland
Amazon Author page: Sofia Axelrod
Axelrod’s recent paper here: https://www.nature.com/articles/s41580-019-0179-2