The Custom-Designed Property Infuses the Essence of Local Culture into the Architectural Elements and Finishes
Online PR News – 17-June-2020 – Winston-Salem, North Carolina – Courtyard by Marriott Winston-Salem Downtown opened its doors this week in Winston-Salem, North Carolina. Featuring an innovative lobby space as well as a custom design, the new hotel provides flexibility and choices that allow guests to optimize and elevate their travel experience. Located at 640 West Fourth Street, the 126-room hotel will operate as a Marriott franchise, owned by Virtua Winston-Salem Hotel, LLC and managed by Hotel Equities of Atlanta, Georgia. General Manager Arnika Addison spearheads the management team at the hotel for Hotel Equities.
The custom design features rich, saturated colors stemming from the neighboring brewery’s vibrant artwork. The color palette is complemented by patterns with a retro vibe, as well as decorative accent lighting and furniture integrated with sleek black lacquer.
Whether traveling for business or pleasure, the Courtyard by Marriott Winston-Salem Downtown offers guests convenient access to Old Salem, the Yadkin Valley wineries, Kaleideum, Aperture Cinema and Hanesbrands Theatre.
Courtyard continues to innovate the guest experience to meet the changing needs of its guests. The latest room design offers hybrid zones for working, sleeping, relaxing and getting ready. Indirect lighting and a neutral, tone-on-tone color palette provides an elevated and modernized look and feel during the full guest experience from booking to stay.
“From day one, Courtyard has prided itself as a brand that listens to business travelers,” said Janis Milham, Senior Vice President and Global Brand Leader, Classic Select Brands. “Today’s technology has changed how people travel. Our guests want a room that has purpose and flexibility that enables a seamless transition between relaxing and working. Courtyard is designed to offer them a relaxing and functional space to work the way they want to, when they want to.”
The room design is intuitive and thoughtful, offering flexible yet comfortable spaces that enable technology. Upon arrival, guests can store bags on the “Luggage Drop” and plug personal devices into the “Tech Drop” ledge for seamless technology integration. Each room features a large HDTV with over 40 HD channels, an interactive guide and streaming capabilities of Netflix, Hulu and YouTube, as well as a light desk on wheels, allowing guests to work from anywhere in the room.
The Courtyard by Marriott Winston-Salem Downtown features the brand’s latest lobby design, where guests can enjoy an open and modern environment outside of their rooms. As an extension to Courtyard’s inviting public spaces, the newly designed Bistro is the epicenter of the lobby, with more flexible and informal seating options. As an ideal casual dining destination, the Bistro offers guests a wide variety of fresh Classic American menu items with a contemporary twist. In the evening, the Bistro Bar also features an array of cocktails, beer and wine for guests to enjoy. The entire menu was carefully designed to offer a variety of flavorful, fresh items to satisfy every palate from morning to night.
Throughout the hotel, guests can connect with ample electrical outlets. The business library features several computer terminals, along with a printer and separate computer stations dedicated solely to printing airline boarding passes and checking flight status.
The six-story hotel features an indoor heated swimming pool, a courtyard with a fire pit, a well-equipped fitness center and guest laundry, a rooftop full-service bar overlooking the West End, 1,425 square feet of meeting space as well as rooftop patio space adjacent to the bar.
About Courtyard by Marriott
Courtyard is the hotel brand of choice for ambitious and enterprising guests who see business travel as a driver of personal fulfillment and professional growth. Courtyard provides opportunities for guests to pursue both their personal and professional passions on the road. With more than 1,200 locations in over 55 countries and territories, Courtyard is proud to participate in Marriott Bonvoy™, Marriott’s highly awarded travel program offering members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.com. For more information or reservations, visit courtyard.marriott.com, become a fan on Facebook or follow @CourtyardHotels on Twitter and Instagram.
About Hotel Equities
Hotel Equities (HE) is an Atlanta-based full-scale hotel ownership, management and development firm operating 140+ hotels throughout the United States and Canada. Frederick W. Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO. For more information, visit http://www.hotelequities.com.