Google’s Social Search and What it Means to Website Owners

New York website development and SEO firm says that Google’s new social search is going to change the nature of online marketing, but website owners need to know how to utilize the social search parameters.

Online PR News – 13-November-2009 – New York, New York – According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development, Internet marketing, and search engine optimization firm with clients throughout the world, Google has added “social search” to its growing list of “Google labs” experiments which is good news for businesses that rely heavily on Internet marketing.

“Social search is a relatively new concept as search engine optimization, once a very simple practice, has become more strategic,” says Crisafi. “With social search, those who are serious about Internet marketing should come up with well planned strategy to be prepared for this new wave of search.”

According to Crisafi, search engine optimization was once two dimensional, offering paid and organic search parameters. However, as the face of the Internet has changed, Crisafi says that multiple platforms have become crucial Internet marketing tools, including YouTube, Facebook, Twitter, and other social networking sites.

“YouTube is currently ranked as the number two search engine, which is surprising to some people,” says Crisafi. “However, it makes perfect sense considering the diversity and the massive size of its content library. This is just one example of how the landscape of the Internet has changed and how website owners must pay attention to that landscape.”

In addition, the recent announcement that Google and Bing will be indexing Tweets (Twitter posts) means that online business owners need to have a comprehensive Twitter plan in place as soon as possible.

Crisafi notes that it is imperative that companies not “wing it” when it comes to utilizing social mediums such as Twitter and Facebook, and that they hire professional search engine optimization experts that understand the value of social networking.

“If Google is indexing Tweets about a company, its products, and its services, that getting on the Twitter bandwagon should be at the top of every company’s “to do” list,” says Crisafi. “Social networking is the new big thing in online marketing.”

Established in 2003, dzine it, inc. is a leader in Custom website design, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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