The King Living Virtual Showroom is Now Open

Immersive experience of King Living’s flagship Annandale showroom and new Digital Consultation Service to help customers get the furniture they need

Online PR News – 10-June-2020 – Singapore – King Living, global design leader for Australian furniture, adds a new showroom to its stable of over 22 locations worldwide. This time, in the digital space. King Living’s new virtual showroom can be entered anytime and anywhere, on any computer or mobile device. Live showroom tours and personalised product demonstrations via Whatsapp are also available exclusively for shoppers in Singapore, as well as the new digital consultation service with King Living’s product experts.

360 Experience for Furniture Shopping
The sprawling, two-storey flagship store in Annandale, Sydney, opens to the rest of the world for their browsing pleasure. It houses King Living’s full collection which includes award-winning sofas, dining furniture, bedroom range and home office selections. Individual products are tagged with additional information such as unique design features and pricing. The virtual showroom also allows customers to effortlessly pan the viewing angle to various perspectives and even zoom in to scrutinise the intricate details of the designs.

To get a better feel of King Living’s innovative furniture, product demonstration videos and interactive options are available. Watch how TouchGlide® Technology works on sofas such as King Cloud III to effortlessly adjust the headrest, back and footrest with the touch of a button; or how Good Design Award Winner, ETO Desk, integrates power, wireless charging and lighting seamlessly into a sleek desk. Compartments in sofas can be “opened” to unveil a hidden space for a good view of King Living’s smart storage settings.

The virtual showroom has been created using the latest Matterport Pro 2 Camera with 4K resolution, which is as close to a real showroom experience as King Living customers can get. When browsing, users will be directed to specific product pages on the website and can customise their new sofa or furniture piece. Upon online purchase, a new addition to the home will arrive within the next six to eight weeks. To make more informed choices, customers can enter “Measurement Mode” in the virtual showroom to find out the exact size of products and decide on the configuration of modular sofas that they prefer.

Natalie Culina, Head of Global Brand, King Living, says, “In these challenging circumstances, we are doing everything we can to connect with our customers. We have designed a new customer journey, and with our Virtual Showroom Experience, customers can now shop in a more interactive way and connect with the product and brand from the comfort of their own home.”

King Living’s virtual showroom is launched in conjunction with its Digital Consultation Service which allows customers to chat directly with expert consultants via FaceTime, WhatsApp or Google Duo. Exclusively for customers in Singapore, live showroom tours and personalised product demonstrations at the Kallang showroom are also available via WhatsApp. Dedicated consultants will demonstrate how two-seaters can be extended with an additional seating component; sofas can be converted into day beds; and cushions, arms and backs can be swapped around and removed to rearrange the sofa to suit any living space and need.

With these new resources available, customers will be able to make informed and inspired decisions when they make their purchase at King Living’s new e-commerce store.

Stay Home with King Living
With more people choosing to work and stay at home despite quarantine measures being lifted around the world, King Living’s truly functional and flexible furniture pieces will fit into any lifestyle. King Living has launched three new products to enhance comfort at home.

The striking new sofa; Hugo, with its wide, plush seats and sleek, angular arms, offers incredible modular sofa flexibility. Arms and backs can be repositioned to transform Hugo into a cosy sofa or a luxurious bed for two. It offers smart storage solutions to make way for even more space at home.

Bellaire, King Living’s latest and most anticipated sofa yet, offers a luxurious contemporary aesthetic and unique features. Its long slimline platform and sleek, stainless steel legs give the illusion that the sofa is hovering above ground. Coupled with its unique high back and supreme deep seats, days at home will be spent lounging in comfort and relaxation.

An uplifting and versatile addition to any home, the Issho Dining Table strikes the perfect balance between a sculptural, beautiful aesthetic and functional quality. Issho means “Together” in Japanese, and its name reflects how a series of repeated “fins” form a structural base around a central steel spine. The Issho Dining Table is designed for gathering, conversations and connection over a family meal – an important ritual especially in a time of social isolation.

As lives and living spaces are reconfigured, comfort, adaptability and innovation come to the forefront – qualities that King Living has furnished homes with for the past 43 years.

King Living’s virtual showroom and online store are now open for business. Visit http:// to browse the full range of products and purchase them at http://

King Living offers live showroom, video chat and phone consultations to address any customer enquiries. Customers may book an appointment online.

For high-res images of Hugo, Bellaire and Issho Dining Table, please visit:


About King Living
King Living has been designing and manufacturing contemporary, award-winning furniture since 1977. The company is known for its original, high-quality furniture designs that combine style, flexibility, durability and long lasting personal comfort.

Every year, King Living introduces new designs and takes advantage of new technologies to offer customers the very best furniture.

King Living is renowned for its modular sofas that are built on a foundation of engineered steel / alloy frames. Comfort, style, sophistication and durability are the key features of every King Living sofa. The brand’s collection of original designs now also includes beautifully crafted armchairs, dining tables and chairs, beds, mattresses as well as storage units, side tables, outdoor furniture and accessories.

King Living’s commitment to handcrafted quality and design excellence has remained unchanged for more than 40 years. With finishes available in a wide range of premium fabrics and luxurious European leathers that reflect both the latest international trends and the best of tradition, King Living’s designers work towards the highest standards to create interior solutions for every lifestyle.

Technology and innovation are also the backbone of King Living’s designs. Patented technologies such as the Postureflex® Seating System, which is similar to those found in luxury European cars, and the TouchGlide™ Technology with Gesture Control for reclining sofas ensure personalised comfort for users.

King Living has been environmentally-aware since day one and received its first ‘green’ award in 1999 (FMIAA and NSW Environment Protection Authority Award).

Today, King Living has over 22 retail showrooms throughout Australia, New Zealand, Canada, China, Malaysia and Singapore.


Issued on behalf of King Living by Affluence Public Relations.

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