Specialist automotive marketing agency, WDA, redesign and launch their new website along with their "Test Drive" initiative to help the industry.
Online PR News – 09-June-2020 – Derby, Derbyshire – As the Automotive sector re-starts there is expected to be a strong rebounding of demand - as has already been experienced in countries ahead of the UK’s recovery. WDA has certainly experienced a sudden influx of new business enquiries and new projects from existing clients over the past 2 weeks.
A far cry from just a few weeks ago when lockdown was announced, and the entire Automotive sector seemed to stop overnight. No surprise as Covid forced factories to shut, supply chains were broken, showrooms closed, and demand evaporated due to travel restrictions. It’s amazing to consider that fewer than 200 vehicles were produced in April in the UK.
Anticipating the downturn in business, specialist automotive marketing agency, WDA, thought they’d make the most of their time and set themselves the task of completely redesigning, rebuilding and relaunching their own website in 4 weeks flat, whilst continuing to deliver work for existing clients! Working remotely and after much copywriting, designing and coding, they did it - with one day to go!
WDA’s Founder and Managing Director, Lee Waterhouse, had this to say…
“It was quite refreshing being able to write our own brief for the new site! The first step was revisiting our core agency positioning and rewriting pretty much all of the services copy to better reflect the many new digital marketing service areas the agency now offers. Next we looked at the customer journey, and aided by analytics were able to plot out a much stronger sitemap. We then revisited SEO and keyword research, made sure that the UX was seamless, improved UI design, and updated content to make it more human including adding a new Meet the team page (featuring Elon Musk!). The team also managed to convince me to write the story of WDA and how it all started back in 1997! After the rebuild we carried out cross platform testing for site speed, responsiveness and to iron out any usability issues.”
“One thing which clients tell us they really value is our understanding of the Automotive sector and our ability to 'just get on with it' - freeing them up to focus on their business rather than hand holding the agency. We wanted to highlight this more with the new site and so created additional pages and content to support our credentials. Since launching the new website, we’ve experienced record levels of engagement, exceeding our expectations in every way.”
WDA helping the industry with Test Drive
At its lowest point in April the automotive domestic market saw less than 200 cars manufactured in one month (and a similar picture globally). As a result lots of Automotive brands were looking for all kinds of help, assistance and support just to get through. During April WDA saw new business evaporate as panic set in, and companies put staff onto furlough and went into survival mode. However, they knew that as soon as restrictions started to ease there would be a rush amongst many within the sector to restart marketing in an attempt to recover revenues and grab market share away from competitors.
In response to this, but also considering the cautious climate, WDA launched 'Test Drive' which effectively offers automotive businesses a three month trial of our services without having to commit to our usual longer-term contracts. Upon completion of the Test Drive, they take clients through the results they’ve achieved and they’re then given the option to continue or cancel - without penalty. Test Drive has proven extremely popular and the automotive specialist agency is currently planning to run the initiative throughout Summer ending on August 31st.