Direct Asset Partners appoints new Latin American Director
06/09/2020

Direct Asset Partners of Tokyo today announced that Patricia Helguera will join the Firm as Director of Latin America effective Monday 3rd August 2020.

Online PR News – 09-June-2020 – TOKYO/SHINJUKU-KU – Patricia Helguera will be based in Tokyo and will frequently travel to Latin America with Brazil, Venezuela and Mexico being the countries of great interest.

Direct Asset Partners’ Chief Investment Officer commented on Ms. Helguera’s appointment saying “Patricia is a very experienced and driven professional who has first-hand knowledge and understanding of the emerging economies in Latin America now for some time.”

Direct Asset Partners’ Chief Investment Officer also added "Latin America has been an important and strategic market where opportunities will present itself and we want to take advantage of that. We are excited to have Patricia join the team to head our efforts in delivering opportunities to clients across Latin America and Asia."

Patricia Helguera joins Direct Asset Partners from Banco Patagonia in Buenos Aires, where she was Head of Advisory for the Latin American Private Bank for 5 years. Prior to that, Ms. Helguera worked for HSBC Bank Argentina, where she was a Senior Portfolio Manager.

About Us - Direct Asset Partners

Direct Asset Partners came together in the mid-1980’s, aiming to invest in growth businesses and to work closely with their managements, to achieve the full development of each company. We have worked together in pursuit of this goal, for over 30 years.

From the start, we have developed a strategy of collective decision-making and shared governance that, we think, is a key element in our success, in attracting and retaining the professionals whose experience makes the Direct Asset Partners perspective so special.

Over the years, we have built up wide expertise and network connections with consumer products and retail industries, communications and technology sectors, and in the energy and materials markets. As a firm, we have made over 115 investments in companies, beginning in 1984 with our investments in Microsoft, Coca Cola and Nintendo.

We have maintained a flexible approach to investment, allowing us to generate value in many ways, such as helping build a leading semiconductor manufacturer, to the privatization of utility companies and supporting growth in the renewable energy industry. We regularly consider investments in a variety of sectors, and from startups to multinational conglomerates, while continuing to address investments in our key areas of expertise.