Regina-based insurance professional recognized as an industry elite performer

Knight Archer Insurance’s Tracy Archer has been included in Insurance Business Canada magazine’s Elite Women report

Online PR News – 09-June-2020 – Toronto, ON – A Regina-based insurance professional has just been recognized in a prestigious list of the Canadian insurance industry’s foremost female leaders.

Knight Archer Insurance’s Tracy Archer has been included in Insurance Business Canada magazine’s Elite Women report, celebrating the 45 women who are forging a new path for future generations of insurance professionals through their individual achievements and contributions to the industry.

Archer began her insurance career by working the front desk as a licence issuer some 20 years ago. In 2010, she assumed her first management role; last fall, she was appointed to her current position as president and CEO of Knight Archer Insurance. In addition to sitting on the Knight Archer board of directors, Archer is also part of the Keal System Users board and is active in the Insurance Brokers Association of Canada, Insurance Brokers Association of Saskatchewan and the Saskatchewan Young Brokers Network. “What I find most enjoyable about the insurance industry, and my role in particular, is being able to work on strategic initiatives and innovation,” she says. “In many instances, technology can help achieve our objectives, but I also believe that most people have a desire for human contact and connection that will never be removed completely. Challenging myself with the development of new, innovative approaches to doing business is at the core of what drives me each and every day.”

“In an industry traditionally dominated by men, the tides are finally turning. More and more women are entering the insurance field and climbing the ranks into leadership positions,” says the Insurance Business team. “This year’s Elite Women list shines the spotlight on 45 women who are changing the gender balance of Canada’s insurance industry, 40% of whom hold executive-level positions, from CEOs and owners to directors and department heads. The industry’s overall shift toward inclusivity wouldn’t be possible without the many trailblazers who began their insurance careers decades ago, before gender equality was a badge of honour for insurance companies. From insurtech leaders and specialty program experts to entrepreneurs and analytical masterminds, these 45 women have proved themselves capable of overcoming stubborn cultural and societal obstacles to achieve any goal.”

For the full report see issue 8.03 of Insurance Business Canada magazine out now. To view the list and to find out more about Archer, click here:


Insurance Business is the leading independent business magazine and website for insurance brokers and advice professionals. A key business resource, Insurance Business provides daily breaking news, cutting-edge opinion and in-depth analysis affecting the industry. Insurance Business also offers a series of industry reports that recognize the achievements of key individuals and businesses as well as providing the latest in business best practice in a continually evolving industry. Part of the global Insurance Business suite of publications, IB reaches a wide readership in Australia, New Zealand, Asia, USA, Canada and UK.