Nobel Hygiene's Latest Campaign Focuses On Urinary Incontinence
06/01/2020

Friends Adult Diapers creates awareness about urinary incontinence, urging the caregivers to observe if their elders are taking too many trips to the bathroom.

Online PR News – 01-June-2020 – Mumbai, Maharashtra, May 15, 2020 – Ever since the coronavirus pandemic has swept the world, life as we know it has changed - we are dealing with scenarios and situations that were previously alien to us. The population group among the most affected - mentally and physically - are the elderly. Urinary incontinence is a problem often faced by this section of the population and Friends Adult Diapers, the adult diaper brand from the Nobel Hygiene family, would like to draw attention to the fact that this is a problem that cannot be ignored and must be managed using adult disposable diapers. One can order adult diapers online as well to ensure that their elders don’t suffer in silence.
Nearly 50 million people over the age of 65 years suffer from Urinary Incontinence in India. This often results in sleepless nights for them. Most are unaware of why this happens as well as how it can adversely impact their mental health as well as their families. They often tend to hide it and make excuses for it. During the lockdown, this condition faced by elders in the family has come into sharp focus. Through this video campaign, Friends Adult diapers is bringing to light that frequent usage of bathroom is a symptom of urinary incontinence and during this lockdown, people can notice it happening inside their houses. The use of Friends overnight diapers for adults can help elders better manage this condition.
Speaking on the campaign Kartik Johari Vice president. Nobel Hygiene says “Through this film, we want to highlight the issue of Urinary Incontinence that is faced by the elderly in our families. The campaign educates family members to read the signs and reach out to them for help by convincing them to use adult disposable diapers. There is still a substantial amount of stigma around using adult diapers in our country. It has been well documented that a majority of the accidents within this age group happen when they are in the washroom. Frequent break in the REM cycles impairs sound sleep and as a result, has a lot of repercussions on the overall wellbeing of the age group. Use of overnight diapers for adults has known to reduce the risk of these accidents as it enables them to have a sound sleep. Via this campaign, we would like to raise awareness about urinary incontinence and encourage caregivers to provide diapers for senior citizens suffering from urine leakage"
The film will be showcased on their official Facebook page @friendsadultdiaper.