Enhance and Silicon Foundry Enter Into Strategic Partnership
05/07/2020

Startup studio Enhance partners with innovation advisory platform Silicon Foundry to build bridges between MENAPT and Silicon Valley.

Online PR News – 07-May-2020 – Dubai & San Francisco – Enhance (http://http://www.enhance.online), the MENAPT region’s leading startup studio, today announced it has entered into a strategic partnership with US-headquartered innovation advisory platform Silicon Foundry (http://http://www.sifoundry.com).

Launched in 2016, Enhance focuses on building innovative vertical marketplaces in the Middle East, North Africa, Pakistan and Turkey. Its first venture http://www.joigifts.com is now the region’s largest online gifts marketplace. Enhance is currently working on launching a number of new ventures across various verticals.

Founded in 2013, Silicon Foundry is a membership-based advisory platform that works closely with leading global corporations to discover, connect and engage with leading startups and emerging technologies, in order to unlock high-impact, business opportunities.

Under the alliance, the two firms will leverage their complementary capabilities and expertise to bring leading edge innovation models and methodologies, such as startup studios, to large enterprises and government organizations in the MENAPT region. The partnership will build strategic bridges between Silicon Valley and MENAPT and provide curated access and opportunities for stakeholders of both firms across the two innovation markets.

“As Enhance goes through the ideation phase prior to launching new ventures, we look to more mature ecosystems like Silicon Valley to learn from their experiences, and we couldn’t have asked for a better partner than Silicon Foundry in our search for such insights,” said Ritesh Tilani, Founding Partner at Enhance. “Their network in the Valley is unparalleled, and having access to sources of new business models and growth methodologies will give us a considerable competitive advantage.”

With offices in Saudi Arabia, the United Arab Emirates, Jordan, Egypt and Turkey, Enhance provides the physical operations and network to tap into business opportunities across the region. “Local partnerships are an important part of our strategy when we expand into new markets,” said Steve Gotz, Partner at Silicon Foundry. “We have found that combining our global network and expertise with a strong, respected and deeply connected local partner, like Enhance, is a powerful formula for success.”

About Enhance
Founded in 2016, Enhance is the venture builder for vertical marketplaces in the Middle East. Enhance’s first venture joi (http://http://www.joigifts.com) is the largest online gifting platform in the Middle East, live in seven countries (UAE, KSA, Jordan, Lebanon, Egypt, Bahrain, Oman) and is growing rapidly, selling brand-name flowers, chocolates, cakes, gourmet products, unique gifts, digital gift cards and experiences with a concierge-style delivery experience.

About Silicon Foundry
Silicon Foundry is a membership-based innovation advisory platform that builds bridges between global corporations and the evolving startup ecosystem. Calibrating on their member organizations’ focus areas and priorities, Silicon Foundry’s seasoned professionals provide a curated flow of targeted insights, senior personal introductions, bespoke experiences and a physical presence, to drive actionable business opportunities from strategic customer relationships and partnerships to investments and acquisitions. Silicon Foundry’s member community includes a diverse spectrum of corporations and government agencies from across the globe, including Americana Group, Arizona Commerce Authority, British Petroleum, DeNA, Delta Air Lines, Deutsche Telekom, Estee Lauder, Ford Motor Company, Michigan Economic Development Corporate, Royal Bank of Scotland, SK hynix, Southwest Airlines, UPS, and many others.

For more information, press only:
press (at) enhance.online
press (at) sifoundry.com

For more information on Enhance:
http://www.enhance.online

For more information on Silicon Foundry:
http://www.sifoundry.com

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