Man Behind The Mirror, a telemedicine platform focussed on common issues facing men, has launched today.
Online PR News – 02-May-2020 – London – Man Behind The Mirror, a telemedicine platform focussed on common issues facing men, has launched today.
The direct-to-consumer platform aims to improve the everyday lives of men by providing advice, guidance and solutions across a range of common issues. Man Behind The Mirror offers medication for purchase through an online consultation and remote pharmacy service, alongside a wealth of health, lifestyle and grooming advice through their online magazine.
The company has a clear vision; to encourage men to adopt a pro-active attitude to dealing with issues that are bothering them, and to make the process of seeking and purchasing treatments as seamless and stress-free as possible. It launches with solutions to three common problems; hair loss, erectile dysfunction (ED) and anxiety.
Man Behind The Mirror was co-founded by Chris Bolland, who has spent his career in Investment Banking in London, and Matt Sweeney, who has a decade of experience in senior leadership roles within health-tech companies EMIS Group and Israeli start-up Healthy.io. The lightbulb moment for the business came when Chris tried to research and source treatment but ran into a cul-de-sac of misinformation and unnecessary clinical appointments.
Chris explains, “I had no idea as to the science behind it or the treatments available to treat it. It was unchartered territory, with so much conflicting information, from so many sources. Reliable and honest information just isn’t easy to find. This made me want to create a destination that took the hard work away, that made the process of education and getting treatments easy and pain free.”
One of the consequences of the lockdown has been a dramatic rise of telemedicine models globally. Within the NHS, online consultations have exploded since the lockdown as GP’s have embraced technology, with many experts predicting the lockdown will be a key turning point in how the public interact with healthcare services going forward.
Matt explains, “Millennials, and even more so with gen-z’s, are digital first and dislike unnecessary physical appointments. Nowadays, the technology exists to support complete online workflows, where people can research and decide the most appropriate treatment for them, complete an online consultation, receive a prescription and have medication delivered to their door, without having to visit a GP or pharmacy. We are that go-to, honest, reliable and seamless destination for men.”
The lockdown is having a profound impact on mental health and men’s wellness. Bolland notes this has reinforced the importance of their mission, “Research suggests almost 90% of men don’t seek help unless they have a serious problem. This is down to a reluctance to problem share, a ‘head in the sand’ attitude, and a lack of easily accessible, online support. We want to bring men’s wellness into the 21st century; identify the issue, educate yourself, take action, and then focus on the more important things in life.”