SGS Assists Cosmetic and Personal Care Product Companies Accessing US Markets
06/05/2020

SGS Stephens uses its expertise in testing the claims made surrounding skincare products to help cosmetic manufacturers access US markets.

Online PR News – 05-June-2020 – Geneva, Switzerland – The acquisition of SGS Stephens in January 2020 has significantly expanded SGS’s clinical performance and claim support services for cosmetics and personal care items in North America. Based in Dallas, Texas, and Phoenix, Arizona, SGS Stephens has a long history of providing best in class services for the skincare product industry, including safety and efficacy testing solutions.

Skincare products will often have claims attached to their use. For example, the claim may state the product reduces the appearance of lines and wrinkles. In the US, and many other markets, these claims must be substantiated before the product can be offered onto the market.

One of the primary claims made by many skincare companies is that using it will make you look younger or more youthful. To test this claim, SGS’s clinical testing laboratories will often use photoaging studies. A tailored study will be designed to match the specific claims being made for the product. For example, to test claims relating to the ability to reduce the appearance of fine lines and wrinkles, the testing laboratory will conduct a study lasting eight to twelve-weeks and using females aged 35 to 68 years of age. Everyone in the study will begin the trial with visible signs of mild to moderate facial lines and wrinkles. Improvements will then be evaluated during the course of the study. The same scientific rigor is used in these studies as in drug trials.

One major difference between the US and European approaches to these clinical studies is the use of the placebo group. In the US, it is not common for the study to include a placebo group but in Europe there is often a placebo or untreated group within the trial for reference.

At predetermined stages during the trial a PhD or MD trained in dermatology assessments will evaluate or grade participants to assess the effectiveness of the skincare product. In addition, bio-instrumentation is used by trained clinicians to take objective measurements of improvements in hydration, firmness, texture and wrinkle reduction. Finally, participants in the trial are asked for their opinion of the product and its performance.

A report is then produced at the end of the trial period. This contains a full evaluation of the effectiveness of the product, with all conclusions backed by evidence. This report is then submitted to the standards departments in media companies and to standards attorneys for their evaluation that the claims have been substantiated.

The market for skincare products is growing rapidly. By 2025, the global market will be worth an estimated USD 189.3 billion. In the US alone, total sales of facial skincare products were estimated at USD 62.3 billion in 2018, with total revenue for all skincare products at around USD 17.78 billion.

Consumers are clearly keen to buy skincare products. What they need is reassurance that the products they buy are safe, comply with market regulations, and will live up to the claims that are being advertised.

SGS Performance and Claim Support Services
SGS offers a wide range of performance and claim support services to the global cosmetic and personal care industry. Its network utilizes both laboratory testing and consumer panel solutions to help manufacturers evaluate their products against competitors, while giving them valuable insights into consumer opinion and product positioning. Learn more about SGS Performance and Claim Support Services for the Cosmetics and Personal Care Industry.

For more information, please contact:

Thomas J. Stephens, Ph.D
Vice President
SGS Stephens
Email: crs.media@sgs.com
Website: http://www.sgs.com/cpch

About SGS
SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 94,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.