A Georgia textile artist is helping women “dress-up” for their online business meetings with wearable art scarves that support healthcare workers.
Online PR News – 21-April-2020 – Tucker, Georgia – Sara Anderson, a textile artist from Tucker, Georgia, has launched “Art Scarves for Zoom,” wearable art to help women dress for success during today’s stay-at-home video meetings. A portion of the proceeds supports personal protection equipment for frontline healthcare workers.
Business suits and fashionable attire lose their impact in a tiny Zoom window, but the desire for style remains. When COVID-19 struck, Sara Anderson had been creating custom silk kimonos and kaftans.
“Every afternoon, I watched Dr. Deborah Birx, the White House coronavirus coordinator, display her collection of scarves, so I decided to repurpose my textile art for the small screen,” Sara explained. “The new reality is that dressing for work now starts at the neck and ends at the shoulders. I grew tired of seeing women in frumpy sweats during a business meeting, so I reimagined my textile art for the Zoom era.”
Sara prints limited-edition designs of textures and patterns that mimic the natural world onto elegant fabrics.
“Our focus right now needs to be healing – healing the planet, the body, and the soul,” Sara said. “Nature is so life-giving. I created these scarves to blend cashmere and silk with the bold, earthy colors of Mother Nature. They bring life to the flat, dimensionless experience of the computer screen.”
Karen Miller, a chaplain educator for the Training and Counseling Center at St. Luke’s, has also started wearing scarves for online meetings. “My work training chaplains suddenly became 100% online,” Karen said. "It’s too easy to roll out of bed and jump onto a Zoom call. Now, I make it a point to style my look with colorful scarves.”
A portion of each sale to “Art Scarves for Zoom” supports DonatePPE.org, a non-profit organization collecting Personal Protective Equipment for health professionals fighting COVID-19.
“Telemedicine is new for me, so I have quickly had to learn how to dress for the camera. A quick twist of an elegant scarf, and voila!” Dr. Karuna Shah, Neurologist, Decatur, GA.
“I dress up for Zoom meetings with make-up, jewelry, hair, and a scarf to finish the look. I’m channeling my inner Dr. Birx.” Carol Danford, Corporate Account Executive, Georgia Public Broadcasting
“I have been using scarves in my coaching business. It’s a quick dress-up and adds a splash of color to brighten the appearance on the screen.” Carol Sue Young, Relationship Coach, Atlanta, GA.
“The presence of the shoulders and up, with a splash of color, is key to a Zoom meeting.” Sue Schroeder, Artistic Director at Core Dance, Decatur, GA.
For more information about Sara’s work, visit SaraAnderson.com.
Sara Anderson is a textile designer from Tucker, Georgia. Her work draws from nature to create patterns without being trite or sentimental. Her work has been featured in Atlanta’s High Museum of Art museum shop. She prints her designs as limited editions onto scarves, kimonos, kaftans, and table linens.