How Sustainable Luxury Partners for Earth Month to help in the fight against COVID-19.
04/10/2020

Ethical Kind Partners with Maison De Mode USA Digital Trunk Show to help in the fight against COVID-19 and raise awareness for Earth Month.

Online PR News – 10-April-2020 – London, UK – Join Ethical Kind (EK) for a Maison De Mode (MdM) digital trunk show like no other.
Whether it's staying at home in a global effort to curb the pandemic or joining the new era of working remotely, Ethical Kind has emerged as an unpredicted source of stay-at-home fashion inspiration that we didn't know we needed until now.

The trunk show introduces Ethical Kind (http://www.ethicalkind.com) by Lily Chong, the world's first luxury organic peace silk sleepwear & loungewear label that brings a cruelty-free, and sustainable alternative to wearing nature's most exquisite and precious fibre, silk. From red carpets, concert stages, boardroom to off-duty looks, the beautiful ensemble of camisoles, sleep sets, kimono gowns and pillowcases offers comfort, style and ease from day-to-night.

Founder, Lily’s deep appreciation for natural quality fabrics and clothes came at a young age. She was raised by her single mother, who worked as a seamstress and garment maker, and stems from a family heritage of silk farmers. She has seen the effects and harmful impact of the garment industry on the people and the planet. Determined to change this, Lily seeks to demonstrate fashion as a force for good by introducing a sustainable alternative to the natural fibre, Organic Peace Silk. EK works directly with organic peace silk farmers in marginalized communities in India, particularly supporting women and families to ensure a more sustainable, equitable livelihood, to thrive.

Joining Maison De Mode to raise the awareness of Earth Month, a month that houses Earth day on 22nd April, we support the world's largest environmental movement to drive transformative change for people and the planet. #shoplocalactglobal is MdM’s initiative to encourage people to think big and shop small, and recognize small businesses, who make up the curated collection ofsustainable fashion.

"Fashion is one of the most detrimental industries to the people and the environment. For Earth Month, we want to highlight and support small sustainable businesses that are at the core of every successful economy. #shoplocalactglobal can change this by supporting independent brands and emerging designers." Hassan Pierre, co-founder, Maison De Mode.

"Well-being is central to our company; we believe no action is too small. For every purchase on MdM's website, Ethical Kind will donate 10% of the proceeds to support the US non-profit, United Way's COVID-19 Community Response and Recovery Fund. This is a fund set up specifically to help those hit the hardest across the pandemic." Lily Chong, Founder Ethical Kind.

By placing an order, each customer will support the well-being of the people affected by the COVID-19 but also embark on a path that promotes sustainability and a better world for
generations to come. Learn more about this organization and the fantastic work they are doing at https://www.unitedway.org.
Shop Ethical Kind's Limited Edition - White Lotus Collection
Trunk Show goes live on 15 April 2020 at http://www.maison-de-mode.com
Includes Q&A session from behind the brand.