Sendlane Launches Experiments Multivariate Testing
04/09/2020

Sendlane, an eCommerce email automation platform, announces a powerful new feature - Experiments, Sendlane’s new Multivariate Testing for email campaigns.

Online PR News – 09-April-2020 – San Diego, CA – Sendlane, a San Diego based eCommerce email marketing & automation company, announces a powerful new feature - Experiments, Sendlane’s new Multivariate Testing for email campaigns.

Sendlane’s newest feature allows users to effortlessly create and test multiple campaigns at once to intelligently determine which email will deliver the best results. Users can measure the impact of a variety of campaign components (subject line, preheader text, and content) with 12 point optimization to better understand how even the smallest of changes can have a significant impact on campaign success.

This newest addition to the Sendlane platform gives users the power to create experiments with customizable goals to maximize their open rate, click rate or revenue layered in with the ability to select the percentage of audience and time frame of the test.

Once the experiment has been completed, the system will automatically determine the winner based on the users settings, deploy the winning email to the remaining audience, and display the experiment results in an easy to digest report.

Sendlane Experiments is now live for ALL users!

Sendlane services thousands of eCommerce stores worldwide, helping automate their businesses and delivering billions of emails on their behalf. Sendlanes San Diego based team is dedicated to consistently providing industry leading, 24/7 live chat support (less than 1 minute response time) as well as an expert team of dedicated account managers, offering white glove services to all Pro marketers to help maximize their ROI

For more information, please visit http://www.sendlane.com.